SEO Glossary

10x content refers to content that should be 10x better than the best content that is already ranking for a given term, phrase or topic.

A 301 redirect is a permanent redirect that automatically sends users and search engines from an old URL to a new one. It is one of the most common HTTP status response codes.

A 302 redirect is a response code for the server to the browser (and user) that a webpage no longer exists at the requested URL and has moved to another.

A 304 Not Modified response is a crucial part of web communication, designed to make browsing faster and more efficient.

404 error is an HTTP status code that indicates the server couldn’t find the requested resource or page.

410 Gone is an HTTP status code that indicated a page or resource that is no longer available.

Accelerated Mobile Pages (AMP) is an open-source HTML framework created by Google for fast, simplified mobile experience.

Ad impressions is metric used to count the number of times an ad has been seen by a user.

Answer Engine Optimisation (AEO) represents the shift from ‘searching’ to ‘asking.’ While traditional SEO competes for a click on a list of blue links, AEO competes for the single, definitive response generated by AI models like ChatGPT, Perplexity, and Google Gemini.

AIO (Artificial Intelligence Optimisation) is the difference between ranking on a page and being the answer. As search evolves from keywords to conversations, AIO ensures your brand is the trusted authority that AI models cite, reference, and recommend.

Alt text (alternative text) this is a written description for images.

An anchor text is the text for a HTML hyperlink.

Article spinning is the rewriting of someone else’s content to create what seems to be an original piece of content, and is a black hat SEO technique.

Article or content syndication is when a third party website republishes an exact duplicate of content that originally appeared on another website…

Automatically generated content is content produced through a program or code with limited human input.

Backlinks are from one page on a website to another external source. Search engines like Google prioritise and analyse this to estimate how authoritative a website is.

Bing Webmaster Tools is a free, powerful suite of tools that empowers webmasters to optimise their website’s performance for the Bing search engine. From submitting sitemaps and indexing URLs to analysing backlinks and conducting keyword research, this platform offers a comprehensive set of features that can help you promote your online presence and drive increased organic traffic.

Bingbot is the powerful web crawler employed by Microsoft to gather data and build a comprehensive search index for the Bing search engine. This crawler, which was launched in 2010, is the third most active in the world and can be identified by its distinct User Agent strings.

Black hat SEO is the SEO practice that violates search engine policies with the aim of ranking a website.

Bounce rate is the percentage of visitors who leave a website after viewing one page and take no further action

Branded content is primarily created to promote a company’s values, products, or services (without being overly promotional).

Branded keywords (often called navigational queries) are search terms/queries associated with a brand, product, or variation of either. They often contain brand names, and organic traffic from branded keywords is usually more transactional.

Breadcrumb navigation (or breadcrumb trail) is a solution to this problem. Much like the popular tale of Hansel and Gretel, breadcrumbs refer to a trail of internal links (or breadcrumbs) that help users understand where they are in a website and it’s hierarchy.

A bridge page is a landing page used in affiliate marketing with the purpose to send the user to the destination page via an affiliate link.

A broken link is a link that points to a page or resource that no long exists. Typically, these linked resources or pages may have been deleted without a redirect put in place.

A cached page is a copy of a web page that is stored in a temporary informational storage called “cached.”

Canonical URLs are URLs that you have specified to Google to crawl, index and prefer as your master copy of a set of pages that have duplicate or near duplicate content. Learn more here…..

Cloaking is a deceptive SEO technique that presents different content or URLs to search engines than to human users. Considered a violation of Google’s Webmaster Guidelines (Black Hat SEO), cloaking aims to manipulate search rankings by showing optimized content to crawlers while delivering unrelated or user-focused content to visitors.

Co-citation is an SEO concept where two different websites or references are mentioned together in a third piece of content. This simultaneous mention creates a semantic connection between the two entities, signalling to search engines that they are related or relevant to one another.

Co-Occurrence refers to the frequent appearance of two or more terms or ideas together within the same content or context. In SEO, this concept helps search engines establish semantic relationships between words, signalling that they are linked or relevant to one another.

Computer-Generated Content, commonly known as AI-generated content, involves using artificial intelligence and machine learning to create text, images, video, and other media.

A CDN is a network of strategically placed servers worldwide that act as ‘highways’ for your website’s content.

A content gap analysis is a strategy used in content marketing or SEO to specifically identify missing or irrelevant topics on a website or web page.

A content hub is a collection of interlinked and related content that is centred around a specific topic. While it is very similar to SEO silos, content hubs are not restricted by linking to pages outside of the hub.

When we talk about content relevance, we are talking about how relevant the content on your page is to the topic and the search query, let’s take a look at how you can improve content relevance….

Core Web Vitals refer to the set of metrics that asses how functional and user-friendly a website is. These are based on 3 primary factors as outlined in Google Documentation.

Cornerstone Content refers to the most crucial, comprehensive, and authoritative pages on a website. These long-form pieces cover the core topics of a business’s niche, demonstrating expertise and providing significant value to users.

Crawl Budget is the amount of attention and resources Google’s crawlers (like Googlebot) allocate to a website within a specific time frame. Since crawlers cannot visit every page on the internet instantly, they prioritise sites and pages based on factors such as content quality, freshness, site health (speed and reliability), and relevance.

In Search Engine Optimisation (SEO), crawlability refers to how well search engine crawlers like Googlebot can access, read, and understand your website’s content. Crawlability issues can negatively affect a website’s search engine rankings.

A crawler (also known as a robot or spider) is an internet program that systematically browses the web. Search engines primarily use crawlers to discover, process, and index web pages, allowing them to appear in search results.

Customer Journey is the complete mapping of a user’s interactions with a brand, from initial awareness of a problem to the final purchase and beyond. It typically consists of four key stages: Awareness (recognising a need), Consideration (comparing options), Decision (making a purchase), and Post-Purchase (nurturing loyalty and repeat business).

Dofollow Link is a type of hyperlink that instructs search engines to pass “link equity” (or authority) from the linking site to the destination page. Unlike “nofollow,” “UGC,” or “sponsored” links, dofollow links directly influence search engine rankings by signalling trust and relevance.

Domain Rating (DR) is a proprietary metric developed by Ahrefs that measures the strength of a website’s backlink profile on a logarithmic scale from 0 to 100.

Domain structure is how a website’s domain, subdomains and directories are organised. It’s a crucial part of a website’s architecture and plays a key part in both the user experience and SEO performance.

A doorway page is a webpage created to rank for specific (majority of the time long-tailed) keywords while sending your users to a different page.

Duplicate content is content that is a replicate of content from another website or webpage within a website.

What is Dwell time? is it important to SEO? and how can we improve it?

What is a dynamic URL? what are they used for? and how do you read them? find out more.

An editorial link is an inbound link that isn’t paid for, traded for or asked for.

Ego Bait is a content marketing strategy designed to capture the attention of influencers, experts, or brands by featuring or praising them. The primary goal is to appeal to their sense of pride, encouraging them to share the content with their audience or link back to it.

Email Outreach is a link-building and promotional strategy that involves contacting webmasters, journalists, or influencers to build relationships, request backlinks, or promote content.

Entity-Based SEO moves beyond traditional keyword matching to focus on the relationships between people, places, things, and concepts (entities).

Entity-Based SEO is a modern search optimisation strategy that focuses on the context and relationships between “entities” (people, places, things, or concepts) rather than just matching specific keywords.

Evergreen Content refers to content that remains relevant, valuable, and timeless long after its initial publication, unlike seasonal or trending topics that quickly become outdated. Common formats include how-to guides, tutorials, FAQs, listicles, and case studies.

External links, or also known as an outbound link, is a hyperlink that leads users to an external page or resource.

Faceted navigation is a type of website interface that allows website users to quickly filter and sort through many results to find the specific item or items they are looking for on a website.

Gated content is anything on a website that requires users to complete a form or register for an account in order to access the information/resource.

What is a gateway page? can they be used? and what are the alternatives? Find out more…..

Google Alerts is a free tool that allows you to monitor the web for any fresh and new content that matches a particular topic or search query – directly to your Gmail inbox.

The Google Algorithm is a complex set of instructions, sequences and actions that are used to sorts through billions of web pages to rank and find the most relevant results for your search.

Google Analytics is a free, powerful tool used to track and analyse website traffic and user behavior. By placing a tracking code on a site, it collects data on visitor demographics, acquisition sources, and interactions, helping website owners understand how audiences engage with their content.

Google Autocomplete is a search feature designed to speed up typing by predicting queries as the user enters them. Rather than simply suggesting new searches, it predicts what the user is likely to type next based on factors like real search activity, trending interests, user location, and search history.

Google Bombing is a Black Hat SEO technique that involves manipulating search engine results by artificially inflating the number of backlinks to a specific page using identical anchor text.

Google Business Profile (formerly Google My Business) is a free tool that enables businesses to manage their presence on Google Search and Maps.

Google Caffeine was a major search algorithm update that aimed to improve the “freshens” of Google search results.

Google Dance is a term used to describe the period of fluctuation and changes in search engine rankings that can occur when Google updates its algorithms or indexing systems.

Google Hummingbird was a significant algorithm update rolled out in 2013, representing a major shift in how Google interpreted search queries.

Google Knowledge Graph is a vast database that stores information about entities people, places, and things and understands the connections between them.

Google Knowledge Panel is an information box displayed on search engine results pages (SERPs) that provides a quick summary of key facts about an entity (person, place, organisation, or thing).

What is Google Panda? how has affected the SERPs and is it still important after a decade? Find out more…

A Google penalty is a punishment a website can receive for violating Google’s webmaster quality guidelines.

Google Penguin is the codename for an algorithm update by Google aimed at reducing webspam.

Google Pigeon is the name given to Google’s local search algorithm update released in 2014.

Google Sandbox refers to an unconfirmed but widely debated SEO phenomenon where new websites experience a delay in ranking on search engine results pages (SERPs), regardless of their content quality or optimisation.

Google Search Console (formerly Google Webmaster Tools) is a free service that allows website owners to monitor, maintain, and troubleshoot their site’s presence in Google Search results.

The Google Top Heavy Update is an algorithm change that Google introduced to improve the quality of search results.

Google Webmaster Guidelines, now known as Google Search Essentials, are a set of best practices and technical requirements provided by Google to ensure websites are properly crawled, indexed, and ranked.

Google Webmaster Tools (now known as Google Search Console) is a free service launched by Google in 2005 to help website owners monitor and manage their presence in search results.

Googlebot refers to the web crawlers or “spiders,” responsible for discovering, collecting information and indexing new and updated content across the internet.

Grey-hat SEO refers to the combination of both white-hat SEO and black-hat SEO techniques.

Guest blogging or guest posting is the practice of writing and publishing content on an external website.

Guestographics are infographics that you create and offer to other websites to add to their existing content.

The H1 tag, also referred to as a level-1 heading), is an HTML heading used to mark up the visible title of the web page.

Header tags are HTML elements used on a webpage to define headings and subheadings.

The Hilltop Algorithm is one of Google’s lesser-known algorithms designed to identify the most credible information and web pages on a given search query.

The term ‘holistic’ refers to the belief that the parts of something are interconnected and can only be fully understood by considering the entire system as a whole.

Hreflang is an HTML attribute used to inform search engines about the different language and regional versions of a webpage.

HTTP 200 Response Code, often referred to as “200 OK,” is a standard server status indicating that a client’s request (such as a browser trying to load a webpage) has been processed successfully.

HTTPS (Hypertext Transfer Protocol Secure) is the encrypted version of HTTP, ensuring secure communication between a web browser and a server.

An inbound link, also known as a backlink, or external link, is a link from one website that directs users to your website.

Index Bloat describes a situation where a website has an excessive number of low-quality, duplicate, or irrelevant pages indexed by search engines.

Indexability is simply a web page’s ability to be found indexed and added to a database by search engines like Google.

It is informational with the goal to find facts, data, details or knowledge. It is one of 4 different types of queries which include Navigational queries, Transactional queries and Commercial queries.

An internal link is any link on a page or resource to another page or resource within the same website.

Interstitial ads are full-screen advertisements that appear as pop-ups, covering the interface of the website or mobile app.

JavaScript SEO refers to the process of making sure that websites using JavaScript can be properly crawled, indexed, and ranked by search engines like Google. 

Keyword Cannibalisation occurs when multiple pages on a single website target the same or very similar keywords, effectively competing against each other in search rankings.

Keyword Clustering is an SEO strategy (a key part of DNHQs SEO strategies) that involves grouping related keywords into themes to optimise content for a broader range of search queries

Keyword Density is a percentage that represents how frequently a target keyword appears in a piece of content relative to the total word count.

Keyword Difficulty (KD) is a metric that helps you understand how hard it will be to rank for a specific keyword in search engines like Google.

Keyword Ranking is the position your website appears in the search engine results pages (SERPs) for a specific keyword or phrase.

Keyword stemming is referred to as Google’s ability to recognise and understand the different forms of the same word in a particular search query.

Keyword stuffing refers to the excessive use of a particular keyword in on-page content with the core intention to try and rank for that keyword.

Keywords are the words and phrases that are used by websites and writers to describe the main topic of a piece of content.

If you’ve ever clicked on a link from an email, search ad, or social media post and ended up on a specific page, you’ve landed on a landing page!

Latent Semantic Analysis (LSA) is a natural language processing method used by search engines and other systems to understand the relationships and hidden (latent) meaning between words (semantics) in a piece of text or content.

Link Bait refers to high-quality, engaging content specifically designed to attract backlinks from other websites, thereby boosting a site’s authority and search rankings.

Link Building is the process of acquiring backlinks (or inbound links) from other websites to your own.

Link Equity, often called “link juice,” refers to the value or authority passed from one page to another via hyperlinks.

Find out what link exchanging is, the benefits, and precautions that should be taken to get the most out of it.

What is a link farm? are they bad for SEO? how do you determine if a website is part of one?

Link juice or link equity is a term used in SEO that refers to the value or authority that is passed from one webpage to another through links.

Link popularity refers to the quality and quantity of the backlinks pointing to a website or page.

Your link profile, or backlink profile, refers to the complete collection of backlinks that are pointing to your website.

Link reclamation is the process of identifying and regaining lost backlinks to your website. It allows website owners to regain lost link value and improve the overall authority of the website.  

Link rot is where links on across the internet gradually cease to point to their original target URL. This happens due to the web resources being relocated or completely removed.

Link schemes (also called link spam) is an activity to attempt to manipulate Google’s ranking algorithm with unnatural links.

Link spam refers to backlinks that are generated with the core purpose of manipulating the rankings in the SERPs.

Link Text (more commonly known as Anchor Text) is the clickable, visible text in a hyperlink.

Link velocity in SEO is the rate at which a website or a page is acquiring backlinks. It is usually measure in links per month or referring domains per month.

Local Business Schema is a specific type of structured data markup (code) added to a website to provide search engines with explicit details about a local business.

Local Citation refers to online mentions of a business that include its core details Name, Address, and Phone Number (NAP).

Local Pack (also known as the Map Pack, Snack Pack, or Google 3-Pack) is a prominent SERP feature that appears at the top of Google search results for queries with local intent.

Local Search Marketing focuses on optimising a business’s online visibility to attract customers within a specific geographic area.

Local SEO is a specialised branch of search engine optimisation (SEO) focused on improving a website’s visibility in local search results.

Log File Analysis involves examining the records generated by a website’s server to understand how search engine bots, like Googlebot, interact with the site.

Long-tail keywords are specific phrases that usually contain three or more words and target a very particular audience.

Short for Latent Semantic Indexing, LSI keywords refer to words (or terms) that are closely linked to the main keyword a page is targeting.

Also known as a Google Penalty, a Manual Action is a penalty or punishment by Google when a websites has violated it’s guidelines – knowingly or unknowingly.  

When you search for something in the SERPs (search engine results pages), you’ll see a short summary that appears under the page title and URL.

Meta Keywords are an HTML tag originally designed to tell search engines which keywords a page is relevant for.

Meta Redirect, also known as a meta refresh, is a client-side method of instructing a web browser to automatically navigate to a new page after a set time delay.

Meta Robots Tag is a snippet of HTML code placed in the section of a webpage that gives instructions to search engine crawlers on how to handle that page.

Meta Tags are HTML snippets located in the section of a webpage that provide essential information (metadata) to search engines and browsers.

Mirror Site refers to a complete replica of an original website, hosted on a different server or domain.

Mobile-First Indexing means that Google predominantly uses the mobile version of a website’s content for crawling, indexing, and ranking.

NAP is an acronym for Name, Address, and Phone Number, which are the fundamental contact details that define a business’s online profile.

Natural Language Understanding (NLU) is a branch of artificial intelligence focused on enabling machines to comprehend and interpret human language, going beyond simple keyword matching to understand context, intent, and sentiment.

Natural Link, also known as an organic or editorial link, is an external hyperlink that one website voluntarily points to another because the content is relevant, valuable, or informative.

Navigational Query is a search term used when a user intends to reach a specific website or webpage.

Negative SEO is the unethical practice of intentionally harming a competitor’s search rankings, often through tactics like building spammy backlinks, hacking their website, or posting fake negative reviews.

Nofollow (rel=”nofollow”) is an HTML link attribute that instructs search engine crawlers not to follow a specific link, thereby preventing the transfer of authority or “PageRank” to the destination URL.

Noindex Tag is an on-page directive (typically a tag in the HTML head or an X-Robots-Tag HTTP header) that instructs search engines not to include a specific page in their search index.

Noopener refers to the rel=”noopener” HTML attribute added to external links that open in a new tab (target=”_blank”). Its primary purpose is security and performance.

Noreferrer, indicated by the attribute rel=”noreferrer” in HTML links, is a tool that tells the browser not to share any referrer information when a user clicks on a link. 

“Not Provided” in Google Analytics refers to the organic search traffic data where the specific keyword used by the visitor is hidden from the website owner.

Off-Page SEO (or “off-site SEO”) refers to activities conducted outside the boundaries of a website to improve its search engine rankings.

On-page SEO refers to the process of optimising individual web pages to improve their rankings on search engines and attract more organic traffic.

Open graph meta tags are snippets of code that are used to determine how a website is displayed when links are shared on social media and instant messaging apps.

Organic search results are different from paid ads, which are marked as “sponsored” or “ad,” and they don’t require any payment to appear on the search engine results page (SERP).

Organic traffic refers to visitors who land on your website through unpaid search results (SERPs).

Orphan Page refers to a webpage that has no internal links pointing to it from other pages on the same website.

Outbound Link, also known as an external link, is a hyperlink that directs users from your website to a URL on a different domain.

Page Speed measures how quickly a webpage loads and displays content for users. It is a critical factor for both user experience and search engine rankings.

PageRank (PR) is a Google algorithm that evaluates the relative importance of a webpage by analyzing the quantity and quality of external links pointing to it.

A paid link (or paid backlink) refers to a hyperlink to your website that has been paid for, not earned.  

People Also Ask is a handy Google feature that provides users with other questions related to their original query.  

A pillar content refers to a comprehensive, in-depth piece of content that covers a broad topic related to your niche

Pogo sticking happens when users click on a search result, don’t find what they’re looking for, and then bounce back to the search engine results page (SERP) to try another link. 

Pogo sticking happens when users click on a search result, don’t find what they’re looking for, and then bounce back to the search engine results page (SERP) to try another link. 

Pogo sticking happens when users click on a search result, don’t find what they’re looking for, and then bounce back to the search engine results page (SERP) to try another link. 

Query Deserves Freshness (QDF) is a Google ranking system that prioritises up-to-date content for searches where timely information is critical.

Reciprocal Link refers to a mutual agreement between two websites to link to each other (“I’ll link to you if you link to me”). This is a common practice used to boost SEO and increase visibility.

Reconsideration Request is an appeal submitted to Google’s webspam team after a website has been penalised with a manual action for violating quality guidelines.

Related Searches are the suggested queries displayed by search engines, typically found at the bottom of the Search Engine Results Page (SERP) or as predictions in the search bar.

Relative URL is a method of linking to a resource (such as a webpage, image, or file) by specifying its path relative to the current page’s location, rather than using the full web address (Absolute URL).

Resource Pages are specialised webpages designed to curate and organise high-value information, tools, or links on a specific topic.

Rich Snippet (also known as a “rich result”) is an enhanced search result that displays additional information beyond the standard title, URL, and meta description.

Robots.txt is a text file located in the root directory of a website that provides instructions to search engine crawlers about which pages or sections they should or should not access.

Schema Markup is a structured data format developed by Schema.org (a collaboration between major search engines) that helps search engines better understand the content of a webpage.

Search Algorithm refers to the complex set of rules and calculations that search engines like Google use to retrieve and rank web pages in response to a user’s query.

Search Engine Poisoning (SEP) is a malicious practice used to manipulate search results to promote harmful content, such as scams, phishing sites, or malware.

SERP stands for Search Engine Results Page, which is the page displayed by search engines like Google, Bing, or Yahoo in response to a user’s search query.

Also know and user intent, search intent is a term that is used to describe the goal or reason for a users search query.

When you type a query into a search engine like Google, the information that appears on the page after you hit “search” is called a search result.

A search term is simply the word or phrase you type into a search engine (like Google or Bing) when you’re looking for information.

Search visibility (or SEO visibility or search engine visibility) refers to how often your website appears in search engine results for relevant queries.

Search Volume refers to the number of times a specific keyword is searched for within a search engine over a set period, typically a month.

Secondary Keywords are related terms or phrases that complement your primary keyword. 

Secure Sockets Layer (SSL) is a security protocol that establishes an encrypted link between a web server and a browser.

Seed keywords are the foundation of a successful keyword research strategy. These are the highly competitive primary terms or phrases that broadly define the topics you want to rank for on search engines

SEO (Search Engine Optimisation) is the strategic process of increasing a website’s visibility in organic search results on engines like Google, Bing, and Yahoo.

SEO Audit is a comprehensive analysis of a website’s overall health and search engine optimisation performance.

An SEO silo is a method of website architecture that organises content into distinct categories or ‘silos’ based on specific topics or keywords.

Beyond traditional search results (the typical list you see when browsing) Google has also introduced SERP features.

Share of Voice (SOV) is a marketing metric that shows how much visibility (in a percentage) your brand has compared to your competitors.

Short-tail keywords, as the name explains, are keywords that are typically one to three words long.

Sitelinks refer to the cluster of links that can be found under some search results. They are the most common SERP feature and often display other important or relevant pages of the ranking website.

A sitemap is a file that provides a structured list of all the pages and content (such as images, PDFs and images) available on your website.

A sitewide link is a link (internal or external) that appears on every page of a website. The most common example that is found on most websites are the links in the header, menu navigation and footer.

Spamdexing is a set of black-hat SEO techniques that are used to manipulate search engine results.

The “sponsored” link attribute is an HTML tag that tells search engines a particular link is paid for or part of a sponsorship. It is indicated as rel=”sponsored” 

Srcset is an HTML attribute that allows developers to provide multiple image sources for a single <img> element, enabling browsers to choose the most appropriate image based on the device’s screen size and resolution.

Structured data is a system of organising and labelling content on a webpage in a format that search engines, social media platforms, and applications can easily interpret.

A subdomain is an extension of a primary domain that allows different sections of a website to be organised and function independently.

Taxonomy SEO refers to organising and categorising website content in a structured and hierarchical way to enhance user experience and search engine visibility.

Technical SEO is the foundation of a successful website optimisation strategy.

TF-IDF (Term Frequency-Inverse Document Frequency) is a technique used in natural language processing and information retrieval to assess the importance of a word in relation to a document and a larger set of documents (corpus).

Thin content are web pages with little to zero authentic, human written content. These pages may have a high word count, however lack substantial value to users.

Tiered link building is creating links to external URLs that link back to your website or a particular page.

A title tag is an HTML element that defines a webpage’s title. When shared, this title is displayed in three primary places: browser tabs, search engine results pages (SERPs), and social media previews.

A top-level domain (TLD) is the last part of a domain name, located after the final dot.

Topical relevance refers to how closely your content aligns with a specific subject or topic.

A transactional query is a search term used by someone who is looking to make a purchase, but have not decided where to get it from.

Transport Layer Security, or TLS, is a protocol that ensures data is securely transmitted over the internet.

TrustRank is an algorithm that was to help identify and filter out low-quality or spammy websites from search results.

The UGC (User-Generated Content) link attribute is a type of rel attribute used in HTML to signal to search engines that a link was created in user-generated content

Universal search, also known as “Blended Search” or “Enhanced Search,” is a feature introduced by search engines like Google to provide more diverse search results by combining content from different sources.

Unnatural links are backlinks deliberately created to manipulate search engine rankings.

URL Rating, or UR, is a metric used by various SEO tools to measure the strength of a specific webpage’s backlink profile.

A URL slug is the part of a URL that comes after the domain name and identifies a specific page on the website.

User intent, or search intent, refers to the underlying purpose or goal behind a user’s search query.

Vertical search (or specialty or topical search), refers to search engines that cater to a specific niche, focusing on a particular content type or segment of the overall search experience.

Voice search uses spoken commands to perform searches via search engines, websites, or apps.

WCAG, short for Web Content Accessibility Guidelines, are a set of international standards created to make web content more accessible for everyone

Website authority refers to the overall strength of a particular website

A website hit refers to a single request made to a web server for a file, which could be anything from a page, image, video, or stylesheet.

Also known as website architecture, website structure refers to how a website’s content and pages organised and arranged.

Webspam refers to content that is created with the goal of manipulating search engine rankings.

Released as a part of Google’s core algorithm update in October 2015, RankBrain is a machine-learning component of Google’s search algorithm that helps sort and rank search results.

White-Hat SEO is a term used to describe all the optimisation and techniques that are allowed (and encouraged) by Google and other search engines.

The X-Robots-Tag is one of those headers that gives specific instructions on how search engines crawl and index their pages.

YMYL stands for “Your Money or Your Life,” and it’s a term that Google use in its guidelines for quality evaluators to categorise web pages that can significantly impact a person’s happiness, health, financial stability, or safety.