What is Evergreen Content?
Unlike news articles or trending topics that may have a short shelf life, evergreen content refers to content that remains relevant and valuable to your audience long after it’s published. They typically cover topics that don’t become outdated too quickly.
Types Of Evergreen Content
Some of the most common formats for evergreen content includes:
- How to guides and tutorials to complete a task or learn a new skill
- Frequently asked questions relevant to your niche
- Guides and in-depth content on a specific topic
- Listicles of curated tips recommendations and resources
- Interviews with relevant experts
- Case Studies and reports to display expertise
- Resource library of valuable tools and references
- Infographics to illustrate information in a visual manner
A Closer Look at Seasonal, Trending & Evergreen Content
Not all content is created equally. While some content by be high-quality, that doesn’t mean it will be relevant for very long.
- Seasonal content refers to content that is only relevant at specific times of the year. For example, some recipes (Christmas cookies) or products (air conditioners or heaters) may only be in demand during certain times of the year. While seasonal content can drive spikes in traffic and engagement when it’s most relevant, it typically doesn’t provide long-term value
- Trending content is typically only relevant for a brief periods of time and interest wanes, so will search and traffic. For example, search interest might spike around a popular new movie, however will eventually dip as users move on to other more relevant topics.
- Evergreen content is designed to remain relevant and valuable for an extended period. It addresses timeless topics and provides information that doesn’t become outdated quickly. Think how-to-guides for products and educational articles that offer lasting value.
The Benefits Of Evergreen Content
- Long-Term Value: Because it stays relevant over time, evergreen content continues to attract and engage visitors long after it goes live. It’s a great way to keep people coming back to your site while demonstrating your authority.
- Consistent Traffic: Since evergreen content remains useful, it can help drive steady, ongoing traffic to your website. This can be especially helpful for building and maintaining your audience.
- SEO Benefits: By providing valuable, well-written information that people are consistently searching for, Search Engines are more likely to rank your content higher in search results.
- Better Shareability: Evergreen content has a timeless appeal. When your content covers timeless topics or provides valuable insights, people naturally want to share it. This kind of content keeps reaches a wider audience, bringing more visibility and traffic.
Creating Evergreen Content
- Find A Topic: Evergreen content needs to be timeless, but also relevant. There are a number of ways to identify if a topic is evergreen. Conducting keyword research on tools like Google Keyword Planner, Semrsuh or Ahrefs can help identify potential evergreen keywords within your nice. Even tools like Google Trends can help determine the interest in a particular keyword.
- Choose Your Format: This is entirely dependent on the topic and what best resonates with your audience. If you are unsure what would work best, take a look at what competitors are doing and identify what you can do better.
- Make It Look Good: Ensure your content is visually appealing with clean formatting, readable fonts, and relevant images or graphics. A well-designed page helps keep visitors engaged and makes it more enjoyable to read.
- Encourage Interaction and Engagement: Include questions, prompts for comments, or calls-to-action. This encourages users to interact and engage in meaningful ways.
- Add Internal Links: Enhance your content further by linking to other relevant pages and posts. This helps users find more information, keeps them engaged for longer and encourages meaningful leads (like form submissions, making a purchase or making a booking)
- Write & Publish: Now, it’s time to get writing. Create high-quality, 10x content that is clear, engaging, and full of valuable information. Use a friendly tone and make sure your content is well-organized and easy to read.
Maintaining Evergreen Content
To ensure your content remains valuable and effective, you need to keep it fresh and relevant. While evergreen content requires less updates, it might still be worth it, if it’s been a while.
- Regular Updates: Check for any outdated information or changes in your industry and make necessary changes. This keeps your content accurate and ensures it still meets your audience’s needs.
- Monitor Performance: Keep an eye on how your evergreen content is performing. Look at metrics like traffic, engagement, and search rankings. If you notice a drop in performance, it might be time to refresh the content or adjust your strategy.
- Promote it: Evergreen content shouldn’t be a one-and-done. Be sure to share it regularly on social media, include it in newsletters, and mention it in new blog posts or articles. Continuous promotion helps drive ongoing traffic and keeps the content visible to new audiences.
- Build External Links: Evergreen content can be competitive. To ensure that it has the best chance of being found, a link building strategy is essential. The more reputable sites that link back to your evergreen content, the more search engines will recognize it as valuable, boosting its visibility and traffic.
