What is 10x Content?
Today information can be found with a simple search and a click of a link. So how do you make sure your content stands out? Simple. 10x content.
10x content refers to content that should be 10x better than the best content that is already ranking for a given term, phrase or topic.
Originally coined in 2015 by Moz founder Rand Fishkin, it has become a key term that has helped countless content marketers improve their strategies. Google and user expectations have evolved, and the content that they are looking for should meet these expectations as well. By focusing on creating content that is better than anything else available you can set new benchmarks for quality and impact, ultimately driving greater engagement and results.
Isn’t Better Content Subjective?
While what one person might consider “better” might not mean the same for another, there are several criteria that can be used to identify 10x content.
- Provides a positive user experience that is easy to navigate, visually appealing, and thoughtfully designed
- It should be packed with value so that it’s trustworthy, and genuinely useful or interesting.
- Goes beyond what’s usually offered on similar topics, providing a fresh, comprehensive take with depth and detail.
- Loads quickly and performs seamlessly across all devices and browsers.
- 10x content should connect on a deeper level. Whether it’s surprise, awe or respect great content provokes a strong emotional reaction.
- It’s so good that people can’t help but share it, whether on social media, links or other forms of social proof.
- It should solve problems and answers questions, providing clear, accurate, and detailed information that helps the reader.
Why Create 10x Content?
The internet is highly competitive and saturated with content. However, this doesn’t just refer to written content – but videos and landing page copy too. In fact, over 500 hours of content is uploaded to YouTube every minute! That’s just the tip of the iceberg when it comes to the sheer volume of information competing for visibility.
So, if you want your content to have an impact you have to be better.
- Rank Higher: For content that ranks and outperforms competitors, it needs to be relevant and engaging. Studies have shown that Google rewards content that is detailed, indepth and offers unique perspectives – as this is what gives users the most value.
- Improve Your SEO strategy: Better content = better SEO. Not only does it help improve rankings, but long-form 10x content offers a number of opportunities that benefit your SEO efforts, specifically in keyword enrichment and diversity. Writing for purpose means that you are naturally incorporating keywords that can satisfy more that one search query.
- Attract More Links & Shares: The better your content and the more it resonates with users, the more they want to share it with others. Creative, visually appealing and thought-provoking content sparks conversation, and ultimately more brand visibility, leads and traffic.
How To Create 10x Content?
Creating 10x content is more than just trying to create content that you think is better. There are a few things that need to be considered to ensure that it is the best it can be:
- Do your research: This is one of the most crucial steps in the 10x content process. Understand what users are searching for, identify their pain points, analyse how competitors address these issues, and find ways to do it better.
- Find a new angle: Don’t just rehash what’s already out there. Bring a fresh perspective, unique insights, or a different approach to the topic that sets your content apart.
- Make it appealing: Ensure your content is engaging and easy to consume. Use clear formatting, high-quality visuals, and interactive elements to boost the user experience.
- Demonstrate authority: Back up your content with credible sources, data, and expert opinions. This builds trust and positions your content as a go-to resource.
How Often Should You Create 10x Content?
How often you publish 10x content really depends on your resources and goals. Creating 10x content takes time and effort, so, it’s better to focus on quality rather than quantity. Instead of churning out content frequently, aim to produce content that’s regular but truly impactful.
Think of it this way: one exceptional piece of content that resonates with your audience is far more valuable than several average ones. Prioritise creating content that’s powerful, well-researched, and genuinely helpful—even if that means posting less often.
