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At an estimated 3.8 million searches on Google every minute, your business can’t afford not to!
Your customers are online and searching for your products and services. By utilising Google Ads, you can ensure that your business remains competitive in a highly digitised world, and that your potential client base is aware of your brand.
At DNHQ, our expert team will boost your leads, increase your revenue, and help your business get traffic fast. We educate, implement and strategise to make your Google Ads campaigns profitable, and provide regular feedback with in-depth monthly reports.
As a marketing tool, Google Ads goes beyond simply showing an ad on Google, and when you work with a reputable marketing agency, your business can enjoy a plethora of benefits!
Reach people who are genuinely looking to buy what you’re selling. One of the most effective features of Google Ads is its ability to match user intent with relevant results.
With Google’s powerful customisation tools, you can choose to have your ads displayed to potential customers in your area, during your operating hours.
Level the playing field and compete with the most established brands! Our Google Ads professionals are experts at finding untapped potential and keywords your competitors aren’t taking advantage of.
Offering several distinct services or a variety of different products? Digital Nomads HQ can tailor individual Google Ads campaigns for each, so your ads reach your ideal customer.
We discover what your ideal consumers respond to the most and why, allowing us to consistently increase your traffic quality and ROAS.
We are one of Australia’s trusted digital marketing agencies, ensuring ensure potential customers aren’t just visiting your site, but actually converting into sales!
Our team has extensive knowledge on Google Ads and can implement campaigns that drive traffic to your website, helping your business achieve more leads and sales.
We will launch your Google Ads campaign with a tailor-made, data-driven strategy that you are excited about!
Digital Nomads HQ is a marketing agency with a proven track record. Our strategies work – we’ve tried them ourselves! Expertise like ours is crucial when utlising Google Ads, where every dollar counts. When you partner with DNHQ, you partner with an entire agency that makes your goals our own.
Google Ads is one of the most effective ways of transforming web traffic into actionable leads and enquiries – and the fastest!
With the right Google Ads management team backing your business, your brand, services, and products can be strategically placed right in front of your target market, delivering impactful impressions that help new visitors convert.
Originally called Froogle, Google Shopping is an effective tool that any retailer or business selling products should be using to their advantage.
Partner with Digital Nomads HQ and take online sales to new heights. Our team of experts will leverage your products online and in the faces of ready-to-buy customers actively searching for your products. Our tailored strategies ensure that your products appear in the search results for keywords that will drive revenue and increase profits.
We’ll make sure that your best products, promotions, and sales are seen by your customers and manage the campaign from start to finish. Each product listing we work on for your business will be completely optimised to perform well and turn clicks into customers.
YouTube is one of the most popular social media platforms available today with over 2 billion logged-in users every month. That’s a lot of users.
Of those users, 15 million are Australian, which is more than half of the country’s total population! Your potential customers are using YouTube daily – from their mobiles, at home, and even at work. Combine this huge reach with the affordability of advertising on YouTube and ask yourself – can your business afford not to leverage YouTube Ads?
Partner with Digital Nomads HQ and we will work with you to implement an effective video advertising strategy that will put your business in front of online customers. Our experts will work with you, from start to finish, to create impactful videos that help you connect to your audience. The DNHQ team will ensure your YouTube account and videos are optimised to perform well on the world’s favourite video sharing network.
First impressions count, but sometimes an online customer isn’t ready to convert – yet. Google Remarketing allows you to reconnect with customers who are already aware of your business, but who just weren’t ready to commit then.
Digital Nomads HQ can create tailored campaigns structured solely around remarketing to these customers. We can help your business make a second, better impression and turn a hesitant customer into a paying one.
More than that, our experts work with you to create campaigns that build brand awareness and help you connect with your audience. The key to success is achieving lasting relationships with customers who become loyal to your brand.
To make the most informed decision for your business, we have answered some of the most common Google Ads questions.
Google Ads, formerly known as Google Adwords, is an online advertising service by Google for businesses to advertise their products and services. Google Ads is one of many pay-per-click (PPC) advertising platforms that allows businesses to create hyper-targeted advertising campaigns that position their brand right in front of their customers.
If you have ever searched for anything on Google, you would likely have noticed that certain searches deliver results with a small ‘AD’ next to the link. This is a Google Ad!
Google Ads and SEO are two different advertising techniques used to generate web traffic. However, they both use keywords or search terms on Google to target potential customers. With the introduction of Google Ads, it was stated that any business could bid for a keyword related to their business and have their ad displayed alongside search results when a user searched for certain keywords.
However, in SEO, you must work harder to meet Google’s organic (non-paid) criteria in order to rank well on the search results. Search engine optimisation therefore provides far greater long-term results than Google Ads, and can deliver very high quality traffic and leads to your website.
CPC stands for ‘Cost Per Click’, and is the amount you are charged per click on your Google Ad.
The cost of each keyword can range from as little as $0.02 to hundreds of dollars, depending on its popularity and level of competition . The more popular it is,the more bidding competition you will have for it. For example, if your keyword is ‘Chocolate Cake Recipe’, this would be a very popular keyword and the cost per click would be higher than a less competitive one such as ‘Tie Dye Shirt’
The cost to run your Google Ad campaign depends on the level of competition for keywords,the number of words in each ad, and which location you target. For example, if you are advertising in Australia, but selected UK as your ‘Target Location’, you will be charged in GBP, not AUD.
You can either choose to set a daily budget for your campaign, or set a daily maximum amount you want to spend.
PPC (Pay-Per-Click) is an advertising model used to get traffic via paid search. If you bid on keywords in Google AdWords, for example, and someone searches for that keyword on Google, your ad will appear next to the organic listings along with the ads of your competitors. But unlike SEO, you don’t need to aim for ranking high organically – instead, you just have to ensure that your ad gets clicked.
PPC works because it is based on the principles of supply and demand: an advertiser sets a maximum bid and sets daily spending limits to control costs; then, when users search Google, AdWords selects which ads to show based on how muchadvertisers are willing to pay for each click.
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