The client, Studio Fitness, was looking to improve their online presence and attract more clients to their boutique reformer Pilates and multi-movement disciplinary studio in Buderim, Sunshine Coast. Their goal was to increase awareness of their studio and the services they offer, ultimately driving more traffic to their website and increasing bookings for their classes. They enquired about SEO services to help them achieve these goals, recognizing the importance of appearing at the top of search engine results pages when potential clients are searching for fitness classes in their area.
Digital Nomads implemented a comprehensive SEO strategy for Studio Fitness, focusing on five key keywords relevant to their business. The process began with a thorough audit of Studio Fitness’s website to identify areas for improvement and opportunities for optimisation. This included analysing the website’s structure, content, and technical aspects to ensure it was search engine friendly.
Following the audit, Digital Nomads set up Google Analytics and Search Console to track the performance of the website and gain valuable insights into user behaviour and search trends. Competitor research was conducted to identify keyword opportunities and develop a strategy to outrank competitors in search engine results.
Monthly reporting and a live dashboard were provided to Studio Fitness, allowing them to track the progress of their SEO campaign and see real-time updates on their website’s performance. Onsite optimisation was conducted, including keyword optimisation of meta tags, headings, and content, as well as technical improvements to the website’s structure and navigation.
Digital Nomads also included optimisation for Google My Business to assist in performance to enhance Studio Fitness’s presence in local search results, including citation building and regular GMB posts. Backlink profile development was ongoing, with four new backlinks created per month to increase the website’s authority and improve its ranking in search results.
Throughout the process, Studio Fitness had a dedicated account manager who oversaw the SEO campaign and ensured that all deliverables were met
The SEO strategy implemented by Digital Nomads for Studio Fitness has been incredibly successful, resulting in a substantial increase in organic sessions by 162%. This increase in organic traffic can be attributed to the 35-rank increase in the main keyword “Reformer Pilates Buderim,” which now ranks on the first page of Google search results. Furthermore, the number of keywords the website ranks for has more than doubled, from 21 keywords in January 2024 to 47 keywords in April 2024, representing a remarkable 123% increase. These results demonstrate the effectiveness of the SEO efforts in improving the website’s visibility and attracting a wider audience, positioning Studio Fitness as a leading provider of reformer Pilates and fitness in the Buderim area.
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