Rumble Boxing x DNHQ: Elevating Organic Visibility

Industry

Services

Campaign Timeframe

6 Month SEO Campaign
Rumble Boxing SEO Case Study by Digital Nomads HQ

Introduction

Rumble Boxing, a leading fitness studio with multiple locations across Australia, prides itself on offering a diverse range of boxing classes tailored to accommodate individuals of all fitness levels.

The Brief

Recognising the importance of establishing a strong online presence, Rumble Boxing partnered with our digital marketing agency to elevate its visibility and capitalise on untapped traffic and conversion opportunities. Their primary goal was to enhance their ranking potential for non-branded relevant keywords and geo-modified keywords, aiming to secure higher positions in search engine results pages (SERPs) and attract a broader audience base.

The Strategy

To achieve these remarkable results, our team at Digital Nomads HQ devised a comprehensive SEO strategy tailored specifically to address the unique goals and challenges of Rumble Boxing within the competitive fitness industry. Our strategy was built upon three main key components: On-Page SEO, Off-Page SEO, and Technical SEO, each playing a crucial role in driving organic traffic and improving search engine visibility.

On-Page SEO: We conducted extensive keyword research to identify relevant non-branded and geo-modified keywords that aligned with Rumble Boxing’s offerings and target audience. These keywords were strategically integrated into the website’s content, including landing pages, blog posts, and meta tags, to optimise for search engine algorithms and enhance organic visibility.

Off-Page SEO: Our team focused on building a strong backlink profile for Rumble Boxing by acquiring high-quality backlinks from authoritative websites in the fitness and lifestyle niche. This approach not only boosted the website’s authority and credibility in the eyes of search engines but also helped to drive referral traffic and improve overall domain authority.

Technical SEO: We conducted a thorough technical audit of the website to identify and address any issues that could potentially hinder search engine crawling and indexing. This included optimising site speed, improving mobile responsiveness, fixing crawl errors, and implementing structured data markup to enhance the website’s appearance in search results.

The Results

By implementing a comprehensive SEO strategy that incorporated these key components, we achieved significant improvements in Rumble Boxing’s online visibility, organic traffic, and user engagement metrics. This collaborative effort between Digital Nomads HQ and Rumble Boxing demonstrates the effectiveness of customised and innovative SEO strategies in delivering measurable business outcomes.

When comparing data from the last 3 months to the preceding period, Rumble Boxing experienced significant improvements in organic traffic metrics.

93%

Increase In Engaged Sessions

70%

Increase In New Users

31

Keywords In Top 3

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