What is Content Relevance?
When we talk about content relevance, we are talking about how relevant the content on your page is to the topic and the search query, as well as the needs and wants of the users.
“Content is king” We’ve all heard this saying when it comes to content, and it is ultimately the most important factor when it comes to the success of your digital marketing campaign.
If your content is not relevant to the search query and its intent, your content won’t resonate with your users, and they’ll go elsewhere for their information, services or products. So it’s critical that you get this right! Your content must be engaging, and relevant to the search query and its intent, but at the same time help encourage trust in your readers and establish you and your brand as a thought leader that ultimately drives more engagement, better SEO results and drive more business.
What will make Your Content Relevant
Content relevance is determined by many factors, here are a few key points;
Understanding your users
To create content that’s relevant and fresh, digital marketers must have a good understanding of their audience and their wants, needs and preferences. This information is attained through extensive market research which includes looking at data from Google Analytics, as well as other platforms like Clarity and more traditional methods like feedback forms.
Keyword research and Competitor analysis
Marketers can identify topics online by doing keyword research or competitor research. This will help determine keywords and topics that their content should cover, and any specifics that their current content may be missing which will help increase relevancy and visibility in the SERPS.
Personalised Content
Content that is personalised to your audience will always resonate better and promote engagement. Your regular users will understand the way you write and through their regular use and visits to your website, allow you as a content creator to collect data on your demographic, purchase history or browsing behaviour, this will help you better tailor your content for users.
Contextual Relevance
Contextual relevance refers to the location your content speaks to. This may be more important to local businesses that provide services in specific locations and write articles or content that resonates with the local community and asks FAQs about their services for each location.
Why is content relevance important?
There are many benefits to creating relevant content, including:
- Increased engagement: Relevant content is more likely to engage your users, as it speaks directly to their wants and needs.
- Improved trust: When content is relevant, it helps establish you and your brand as thought leaders and increase trust with the audience.
- Increased conversions: Relevant content can help promote desired actions, such as purchases, service enquiries, or email sign-ups.
- Better SEO results: Relevant content can improve the website’s visibility in search engine results pages (SERPs), as search engines prioritize content that is relevant to the user’s search query.
