What is Guest Blogging?
Guest blogging or guest posting is the practice of writing and publishing content on an external website.
Why Is Guest Blogging Important?
Guest blogging is important as it helps businesses build relationships and network with others in the same industry. Additionally, it helps to increase backlinks to your website – ultimately boosting your SEO performance!
Best Practices for Guest Blogging
Find Relevant Websites
Guest blogging can help expose your brand to new audiences, however you want to ensure that the websites you are reaching out to are users that would potentially be interested in your services/products.
Find Websites with Traffic
Guest blogging also helps get your brand get in front of new audiences and drive referral traffic to your website – however this is if the website you are pitching to has traffic! Be sure the website you are reaching out to has substantial traffic month on month.
Reach Out to Multiple Sites at Once
If you want to increase your chances of getting an article published, you should always reach out to multiple different website owners.
As a general rule, if you want to publish one guest post – you should reach out to 5-10 websites.
To pitch a website, reach out via email and be sure to include in your email the following:
- Who you are
- What you want to write about
- Why you’re the best person to write about the subject matter
