5.0

Microsoft Ads (Bing Ads)

Everyone pours budget into Google and often ignores the other search engine! Microsoft Ads reaches a high-value audience your competitors are not bidding against, lets you target decision-makers using LinkedIn data, and now puts you inside Copilot, usually for less per click.

Estimated value of $2,000 with no-obligation

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Data Driven

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Local Agency

Dream Team

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Experienced Team

The performance team behind 1000+ Australian brands

Microsoft Ads Agency

Microsoft Ads Is the Audience Your Competitors Forgot Not Google's Backup Plan...

Every Australian advertiser pours budget into Google and treats Microsoft as an afterthought. 

That is exactly the opportunity.

Bing and Microsoft search reach an audience that skews older, higher-income and often at a work computer. 

Far fewer advertisers compete for it, so the clicks are usually cheaper, and the buyers are often better.

The mistake is assuming a smaller audience is not worth it. The only number that matters is what a customer costs you to win, and on Microsoft it is frequently lower.

And in 2026, it is not just Bing anymore.

Microsoft Ads is now the way into Copilot, and almost no one has noticed.

Microsoft owns LinkedIn and powers Copilot, its AI assistant with more than 320 million monthly users. That means you can target decision-makers by company, industry and seniority, and put your brand inside AI answers, while the competition is still thin.

That is exactly where we have built our edge.

Trusted by Clients

Why Choose Us

01

The audience your competitors ignore

Bing’s audience skews older, higher-income and often at work, and far fewer advertisers compete for it. The same campaign that is expensive on Google is often cheaper here, with a higher conversion rate. It is the volume your competitors are overpaying for, sitting quietly on Microsoft.
02

LinkedIn targeting no other platform offers

Microsoft owns LinkedIn, so you can target the search audience by company, industry, job function and seniority, from CXO down. For B2B that means reaching real decision-makers on genuine search intent, without paying LinkedIn’s premium click prices. No other search engine can do this.
03

Your way into Copilot and AI search

Microsoft now places ads inside Copilot, its AI assistant with over 320 million monthly users, matching them to conversational queries rather than just keywords. Advertising here puts your brand inside AI answers while it is still early and uncrowded.

Result Driven

20 +

Industries
Served

No “one trick pony” – from Saas, Service, Mining to Medical we have the ability.

98 %

Client Retention rate

With no contracts, our results is backed by our retention %.

10 m+

Ad Revenue
Generated

Generated for our partners through strategic campaigns.

250 +

Google Ads Clients

Trusted by over 250+ partners Australia-wide for our strategic Google Ads management.

Our Microsoft Ads Services

Our Process

Our Process Our Process Our Process Our Process Our Process Our Process

Microsoft Ads, managed Properly

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Incremental, never duplicate

We run Microsoft to add audience on top of Google, not to repeat it. The goal is conversions you were not getting before.
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Built for B2B decision-makers

LinkedIn targeting means we can reach the CFO, the operations lead or the buyer directly, not just anyone who searched.
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We follow the cheaper clicks

Where Microsoft delivers the same outcome for less, we move budget to it. Lower cost per acquisition is the whole point.
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Early into Copilot

We get you visible in AI answers now, while competition is thin, rather than scrambling once everyone catches on.

Measured against your Google numbers

We benchmark Microsoft against your Google performance so you can see, clearly, the extra value it brings.

How We Run Your Microsoft Ads

At Digital Nomads HQ, we do not bolt Microsoft Ads on and forget it. We run it as a measured extension of your search strategy, built to add cheaper, profitable, incremental volume on top of what Google already delivers.

We learn your goals, your best customers and your Google performance, so we know what good looks like before we spend a dollar on Microsoft.

SEO Team working

We import and adapt your campaigns, build the audience and LinkedIn targeting, and set up Copilot placements, mapped to a clear cost-per-acquisition target.

We go live with tracking already in place, so every conversion is measured from day one.

Creative Team at Digital Nomads

We refine bids, audiences and creative, move budget to what performs, and report the incremental value against Google.

Trusted by local & national brands

Real reviews, Real Clients

Expert Team

SEO Team at Work

Top Solutions

Why Us: Smart. Proven. Bold.

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Proven Results

Proven Results

Microsoft Ads FAQs

Here are the answers to the questions we hear most. If you don’t see yours, just ask!

Are Microsoft Ads the same as Bing Ads?

Yes. Microsoft Ads is the current name for what used to be Bing Ads. It runs across Bing, Microsoft and partner search, and now inside Copilot, Microsoft’s AI assistant.
For many businesses, yes. The audience is smaller than Google but skews higher-value, competition is thinner so clicks in our experience are often cheaper, and conversion rates can be strong. It is rarely a replacement for Google, but it is a smart, cost-effective addition, and increasingly the way into Copilot.
It skews older, higher-income and more likely to be at a work computer, since Bing is the default on Windows and Edge. That makes it especially strong for B2B and considered, higher-value purchases.
Yes, and it is unique to Microsoft, which owns LinkedIn. You can target by company, industry, job function and seniority, reaching decision-makers on Bing search intent without paying LinkedIn’s native click prices.
They can. Microsoft now places ads inside Copilot conversations, matched to natural-language queries. It is an early, low-competition way to appear in AI search answers.
Yes. We import your Google Ads into Microsoft and adapt them for the platform, so you launch quickly rather than rebuilding from zero.

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5.0

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80+ Awards

International Award Winners

500+ Projects

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1000+ Clients

With Over 165 Reviews

Trusted by local & national brands

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