What is an Interstitial Ad?
Interstitial ads are full-screen advertisements that appear as pop-ups, covering the interface of the website or mobile app. These ads are often associated with mobile apps, when they typically appear at transition points or during breaks.
Do Interstitial Ads Impact SEO?
Interstitial ads can more often than not result in an annoying or frustrating user experience, as they are quite disruptive and hard to predict. It can lead to higher bounce rates and reduced engagement and thus conversion rates.
Best Practices for Interstitial Ads
Here are some tips for when using interstitial ads:
- Avoid Intrusive Interstitials: Intrusive Interstitials make it difficult for users and crawlers to understand your content, which can impact SEO performance. Therefore, it is suggested to user banners that take up a lesser amount of space on the screen.
- Prioritise User Experience: User experience should always be top of mind when building a website or implementing an SEO campaign. Always consider whether the Interstitial ad will help provide additional value to your users…
