What is Link Rot?
Link rot is where links on across the internet gradually cease to point to their original target URL. This happens due to the web resources being relocated or completely removed.
The term “broken link” is very similar to link rot and implies a link that points to a resource no longer exists or is unavailable.
The key reasons for link rot are:
- Website structure changes or migrations with improper use of redirects.
- Deletion and removal of content
- Website shutdowns and/or domain expiration
