What is a Content Hub?
A content hub is a collection of interlinked and related content that is centred around a specific topic. While it is very similar to SEO silos, content hubs are not restricted by linking to pages outside of the hub.
Strategic use of content hubs can help a website increase organic search traffic due to the use of internal links. It also provides a well structured and organised connection between information on particular topics to both website users and crawl bots.
Why Are Content Hubs Important?
There are many benefits to a content hub. Here are the top 3 reasons why they may be important for your website:
Generating Organic Search Traffic
Publishing numerous content pieces around a specific topic provides Google with a signal that you are a trustworthy source of information within your subject matter – which Google favours by ranking your website better.
While pages created around sub-topics rank for long-tailed keywords, a pillar page can target short and medium-tail keywords.
Provides Internal Link Opportunities
Content hubs provide plenty of opportunities for internal links. By interlinking relevant and related content pieces within your hub, you can create a strong internal linking structure that helps search engines better discover content within your sitemap.
Improves Engagement & User Experience (UX)
Content hubs are also effective for providing a good user experience, as it helps users navigate through various relevant and related pieces that match their search intent. All of this, increases the average time spent on your website, reduces bounce rates – which sends positive signals to Google that your website is relevant to the user’s search query and indirectly improves your SEO rankings and performance.
