What is Google Penguin?
Google Penguin is the codename for an algorithm update by Google aimed at reducing webspam. It was introduced in April 2012 and its primary goal was to demote websites that engaged in spammy and manipulative link-building practices.
The Penguin update was targeted towards the black-hat link-building tactics, such as buying links, link farming, automated links, PBNs, amongst many others.
The primary goal of the Penguin update was to reward high-quality websites and improve the overall quality of the search results for users.
In 2016, the Google Penguin was integrated into Google’s core ranking system, and currently, the Penguin system is real-time, meaning that the list of sites affected by Penguin is no longer refreshed.
