Google Pigeon

Google Pigeon is the name given to Google’s local search algorithm update released in 2014.

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What Is Google Pigeon?

Google Pigeon is the name given to Google’s local search algorithm update released in 2014. It is considered one of the most significant update to Google’s local search.

The update was specifically applied to the ranking signals and factors used in organic search to the local search algorithm. As well as improvements to location and distance as ranking factors for local searches.

Google Penguin was the one of the biggest steps towards better local search results in Google and since 2014, Google’s local search has had many both confirmed and unconfirmed updates that made Google’s local search the best solution for users looking for local businesses and places.

Managing Director of Digital Nomads HQ, an award-winning digital marketing agency on the Sunshine Coast. With 10+ years of experience in SEO, digital strategy and business ownership, and an AMI Certified Practising Marketer (CPM) qualification, Ben leads DNHQ’s strategy across 1000+ client campaigns. Connect with Ben on LinkedIn.

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