What is Article Spinning?
Article spinning, often referred to as “content spinning,” is the rewriting of someone else’s content to create what seems to be an original piece of content.
Article spinning generally leverages programs or AI to replace words, phrases, or sentences with alternative synonyms, creating content that looks original and is not plagiarised in search engines’ eyes.
NOTE: Article spinning is considered a black-hat SEO technique and is against Google’s spam policy. Google describes the action as “Text generated using automated synonymizing, paraphrasing, or obfuscation techniques.”
Going against Google’s spam guidelines and using content spinning can result in a manual action on your website.
Article spinning or Content spinning in SEO?
Article spinning is essentially plagiarism… with a cloak.
In the early 2000s, it was a common practice and would see success within SERPs as Google’s algorithm wasn’t advanced enough to determine whether the content had been spun from an original piece.
Fast forward to 2024, and Google’s algorithm is advanced… very advanced, especially in content writing.
It can quickly determine whether content has been spun and will quickly demote pages with duplicate content or what’s also considered “thin” content within SERPs.
