What is Faceted Navigation?
A faceted navigation is a type of website interface that allows website users to quickly filter and sort through many results to find the specific item or items they are looking for on a website. Faceted navigation is ideal for many larger ecommerce websites as it improves the user experience on-page.
Where is Faceted Navigation Typically Used?
Faceted navigation is most commonly found on websites with mass amounts of data available for users to sift through, for example:
- Ecommerce websites
- Job portals
- Travel websites
- Stock imagery websites
- Image boards, such as Pinterest
- Large content websites such as recipe websites
Pros & Cons of Faceted Navigation
Faceted navigation is always best implemented on large websites. However it can potentially cause some issues for SEO.
Pros of Faceted Navigation
The key advantage of faceted navigation is that it helps improve the user experience for large websites, where is can be difficult to showcase the mass amount of data without having one.
Cons of Faceted Navigation
When leveraged incorrectly, faceted navigation can create a number of SEO issues, such as:
- Wasting crawl budget
- Increased potential for duplicate content
- Increased risk of keyword overlap or cannibalisation
