What is Link Popularity?
Link popularity refers to the quality and quantity of the backlinks pointing to a website or page. It is a metric that is often in SEO used to determine a site’s authority in the SERPs (search engine results pages)
Depending on the tool or search engine algorithm, link popularity can be calculated in a number of ways. For example, Google’s PageRank algorithm will focus on both quality and quantity, where SEO tools like Ahrefs will use Domain Rating and URL rating in their calculations.
Link Popularity Vs PageRank
Link popularity and PageRank are related but they are not the same thing. Link Popularity measures how many other websites link to your page where PageRank is a specific Google algorithm that measures the value of those links to decide how high your page should rank in search results.
Why Is Link Popularity Important?
Backlinks are one of the main factors that helps determine the ranking of a webpage. When one website links to another, this signals that the website has valuable or relevant content. The more backlinks a page has the more credible it appears.
So, link popularity is a way to gauge how popular your site is on the web, based on how many other websites are linking to it. But it’s not just about quantity—quality matters too! One backlink from a high-authority site can be far more valuable than several links from less credible websites.
How Do You Increase Link Popularity?
Simply? More Backlinks!
However, this is easier said than done. While some backlinks can be a great boost to your link popularity, there are others that might not do as much. Here are some tips to get you started.
- Be Diverse: Don’t aim to get all your backlinks from one website. While still beneficial, the more diverse your backlink profile the more credible your site looks. It shows that more websites see value in what you are offering.
- Be Relevant: A backlink is not just a backlink. It needs to make sense. It’s no use getting a backlink from a fashion blog, if your website is about cars!
- Focus on Quality: As we’ve said before – quality over quantity. High-quality backlinks are more likely to boost your link popularity because they come from already trusted sites.
