What Is Domain Structure?
Domain structure is how a website’s domain, subdomains and directories are organised. It’s a crucial part of a website’s architecture and plays a key part in both the user experience and SEO performance.
A website’s domain structure starts with its primary domain, also called the root domain. This is the primary address of the website (eg. digitalnomadshq.com.au). The root domain is at the top of the hierarchy in the domain structure.
Subdomains are the next layer in the domain hierarchy. They are extensions to the root domain that can be leveraged to organise different areas of the website.
Directories or paths come after the root domain and subdomains in the domain structure. They are used to organise content within the website and are seen in the URL after the domain. An example of this is digitalnomadshq.com.au/blog
Why is Domain Structure Important?
In SEO, a well-organised structure can positively impact a website’s SEO performance. Search engines, like Google use the structure to understand and index the website’s content. A clear and logical domain structure can help improve a website’s visibility in the SERPs.
From a user’s perspective, a logical and intuitive domain structure makes it easier for users to navigate a website and find the content they are seeking. This can lead to increased engagement, lower bounce rates and higher conversion potential.
Additionally, having a well-structured website eases the process of managing, updating and adding new website content.
