Digital Marketing Blog

Stay up-to-date with the latest digital marketing trends, tips from our digital team and guides to help you self navigate these channels.

Latest Articles

SEO
5 minutes read
Apr 9, 2024

How to Setup Google My Business Profile in 2024

Here’s a step-by-step guide on setting up a GMB (Google My Business) profile in 2024… Also some expert insights on…

By: Ashley Paine

Digital Marketing
5 minutes read
Mar 25, 2024

.com vs .com.au – What should you choose?

Selecting your domain name is one of the first and most crucial steps in building your online presence. The domain…

By: Hayden Morris

Digital Marketing
7 minutes read
Jan 24, 2024

Top Marketing Trends In 2024 To Stay Ahead Of The Curve

Discover the top trends of 2024, including personalisation, multichannel strategies, and the evolving data privacy landscape. Learn how to adapt,…

By: Annabelle Cochrane

Digital Marketing
8 minutes read
Dec 11, 2023

The Importance of Constant Monitoring and Optimisation for Digital Marketing Campaigns

When it comes to Digital Marketing, success goes beyond launching campaigns—it hinges on constant monitoring and optimisation. Dive into our…

By: Todd Herriott

Digital Marketing, SEO
6 minutes read
Nov 27, 2023

Maximising Digital Marketing Impact: The Benefits of SEO and PPC Working Together

Discover the transformative power of integrating PPC and SEO in our latest blog. Explore the benefits of combining immediate visibility…

By: Annabelle Cochrane

Digital Marketing, Web Design
4 minutes read
Nov 17, 2023

How To Create A Landing Page: 5 Step Guide

In this article, we will explore the key elements of an optimised landing page for digital marketing campaigns and provide…

By: Hayden Morris

Web Design
6 minutes read
Nov 6, 2023

How Often Should You Redesign Your Website

Is your website keeping up with the ever-changing digital landscape? In our lates blog, we discuss the top 7 signs…

By: Hayden Morris

SEO
7 minutes read
Oct 23, 2023

Finding the Perfect Fit: In-House Vs Outsourcing SEO Services

In the ever-evolving digital landscape, making the right choice between in-house SEO and outsourcing is pivotal. Our guide dissects the…

By: Benjamin Paine

SEO
7 minutes read
Oct 16, 2023

How UX Impacts SEO Success: Creating a Website That Users and Search Engines Love

User experience (UX) and search engine optimization (SEO) are two essential components of a successful website. Explore the influence of…

By: Hayden Morris

SEO
5 minutes read
Oct 5, 2023

Google E-E-A-T: Communicating Experience

Explore the significance of Google’s E-E-A-T algorithm, where Experience, Expertise, Authoritativeness, and Trustworthiness impact website rankings. Discover the evolution of…

By: Ashley Paine

Digital Marketing
7 minutes read
Oct 3, 2023

Mastering Email Marketing Best Practices

Unlock the secrets of successful email marketing with our comprehensive guide. Explore best practices, tips, and strategies to master email…

By: Annabelle Cochrane

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Recent Podcasts & Videos

SEO: Latest on Google's August Core Algorithm Update 2024

Breaking down human written content and relevance play a crucial role in improving your organic search rankings…

What is Programmatic SEO?

What is programmatic SEO, how does it work & should you consider implementing it for your business?

Choosing an SEO agency...

They cover questions to ask, communication, contracts, teams and the potential red flags to watch out for!

How to get reviews for your business

They cover why reviews are valuable, how they help your rankings, and the general dos and don’ts. Learn how to get quality reviews for your brand and what methods have high conversion rates.

Improving your landing pages...

Gain an understanding of what a landing page is and why you need one. Learn what makes a great landing page and how to maximise them for peak conversions.

SEO vs SEM

Discover which strategy is right for your business, whether you’re looking to achieve long-term organic growth with SEO or seeking immediate results through paid SEM campaigns.