SEO Canberra

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SEO Canberra

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Looking to do SEO Canberra? Our dedicated SEO marketing team hold years of experience with helping business owners achieve the highest possible positions for their website in the search results. Our SEO team is local to Australia. At Digital Nomads, our SEO marketing team knows that your website is a reflection of your business. We know how important it is to put your best foot forward.

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SEO Canberra

Why Use SEO Services?

SEO is an incredibly useful tool that improves your website’s visibility, increases the amount of traffic your website receives, and helps build credibility with Google.

Utilising different SEO strategies can allow you to achieve pleasing results for your website’s positioning and visibility on Google. At Digital Nomads HQ, we tailor our SEO strategy to suit the individual aspects of your business and the industry that you are in. A great SEO strategy is as a result from studying a client’s website and site structure. All business websites are different, which is why each SEO strategy will differ. There is no one type fits all SEO campaign that works for every business.

Google constantly changes the rules regarding SEO, which is why our agency constantly keeps up to date and always improves our SEO strategies and techniques. The SEO objective is the same but the goal posts are always shifting. Your business website is required to keep up with those changes. Getting your site ranked does not happen accidentally. Work hard on your SEO and are reap the benefits of new sales.

To win at this new game, you need to play by Google’s new SEO rules. Our SEO experts are passionate about making sure your website ranks for your key search terms.

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Benefits of SEO

More than 2 billion users are online. 93% of online activities start with a search engine. Each second there are 40,000 searches, and every day there are 3.5 billion searches. There are millions of ways for your company to be found in search engines. Some of SEO’s most significant advantages is that the clients use search engines on a regular basis.

SEO will definitely boost the overall searchability and accessibility of the website, but what other practical benefit will it have?

These 12 explanations will provide some insight, regardless of the nature of the market or the size of the company, as to why businesses need SEO to take their brand to the next stage.

Organic search is a significant part of the success of most business websites, as well as a vital component of the purchaser’s enclosure and eventually allows users to complete conversion or interaction.

Being highly visible as a credible tool for Google and other search engines will also work for the company. Good SEO and a high-quality website carry the brands out there.

The goal of any experienced SEO is to build a strong foundation for a beautiful website with a clean, secure user interface that can be easily discovered in the search process thanks to the confidence and reputation of the brand and its digital assets.

People are trusting Google. We use it every day to figure out what they’re searching for. By ranking high on your search engines, your company will create confidence and reputation with your audience. In fact, 37% of search engine clicks are on the first organic page.

With the development and increasing dominance of mobile traffic, local search has become a core part of the success of small and medium-sized enterprises.

Local SEO helps to tailor your digital assets for a particular area so that customers can locate you quickly and conveniently, bringing them one step closer to a purchase.

Local variations concentrate on particular counties , cities, regions and even states, with a view to creating a viable platform for brand marketing at the local level.

Customers are doing their own work. This is one of the biggest benefits of the Internet from the point of view of the user.

Use SEO strategies to relay the message for good offers, ground-breaking goods and/or services, and the quality and value of what you deliver to the customers will change the game.

Undoubtedly, if achieved right, this would also have a positive effect on the buying process.

Yeah, it’s going to cost you money. Just the right things to do, huh?

Yet SEO is fairly inexpensive in the grand scheme of things, so the payoff is most likely to be positive in terms of brand gain so bottom line.

It’s not a marketing cost; it’s a real investment in business. Better SEO implementation will carry water for years to come. And, like most things in life, the more exposure (and investment) it gets, the better it gets.

Another benefit of SEO is that it is “safe.” This is much less costly than ads to buy customers. The only costs in SEO are the costs of recruiting the best SEO service. If you have experience with website coding and Google algorithms, you would need an SEO firm or agency to expand your rankings and reap the benefits of SEO.

Yet SEO is fairly inexpensive in the grand scheme of things, so the payoff is most likely to be positive in terms of brand gain so bottom line.

It’s not a marketing cost; it’s a real investment in business. Better SEO implementation will carry water for years to come. And, like most things in life, the more exposure (and investment) it gets, the better it gets.

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SEO Canberra | SEO Services | SEO Marketing Agency Canberra

SEO Increases Website Traffic

Digital Nomad’s SEO strategy will substantially improve the number of high-quality visits to your website.

SEO Generates More Sales

The more quality visitors your website receives the more leads and essentially sales you will generate.

SEO Builds Brand Credibility

By ranking well in Google, customers are able to identify that you are industry leaders.

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SEO Canberra

Why is SEO Important

Essentially, SEO is all about making your business more visible online. When someone looks for your product or service on an online search platform, like Google, these search engines have to decide which of the millions of websites out there best answer their user’s query.

How do these search engines come up with these rankings? How do they decide which sites and pages deserve to rank higher up than others? SERPs (Search Engine Results Pages) list websites in the order of relevancy with regards to what the user searched for. The more relevant your page or website appears, the higher your ranking in results!

That is really what SEO is all about – continuously optimising your website so that search engines identify that your website, product or service is worthy of a top spot!

SEO Canberra

Do You Need SEO in Canberra?

Do you need SEO Canberra? Are you looking for a SEO Agency that can improve your Canberra based SEO results?

Would you like your website to rank like this one? Don’t use others who can’t use their own SEO services to rank their own page. The proof is in the pudding.

At Digital Nomads HQ, we take your SEO campaign very seriously because your next customer is just one click away. Using various SEO and online Digital Marketing techniques, we dedicate ourselves to making sure that your website is found!

All businesses that are listed on the first page of Google have either paid for Google Ads, or they have probably invested in using a SEO agency. Once your website is on the first page of Google, you can expect regular sales. The higher your website ranks with Google, the more sales you should make.

White Hat vs Black Hat SEO

It is crucial that when hiring a SEO Agency, that you hire right. A SEO Agency that employs black hat SEO techniques, can cause irreversible damage to your websites reputation with Google. It’s not that it’s totally irreversible, but rather, that it takes a long time to recover, and to build up a positive reputation again.

How Long Does SEO Take?

We have managed to get to first position for a brand new website within 3 months for a popular term. For some search terms it is easy to rank number 1. Beware of those SEO Agencies claiming that they can rank your website within 3 months, “or we work for free”, because, We can rank your website number 1 in a couple of days for non important searches. Those “we work for free” claims are a farce.

Rather, use a SEO Agency that can prove their success, by showing you their track record.

SEO Canberra

Choose DNHQ to Manage Your SEO

SEO is the cornerstone of a successful Digital marketing strategy. Web traffic alone is not the only objective. It is crucial that your website visitors are relevant and high quality prospects who are genuinely interested in your services or products.

Google utilises different SEO rules to rank your website. Google uses these standards to rank your website alongside with every other website in your industry.

We customise and tailor each one of our client’s SEO marketing campaigns to suit their business requirements. Each business is different, which is why all SEO strategies will differ from each other. There is no one type fits all SEO campaign that works for all business marketing. We like to work closely with our clients on their SEO strategy, to ensure that our SEO campaigns are tailored to suit our clients’ individual business needs

Our dedicated and experienced SEO team will ensure that your website is understandable to search engines. We utilise various SEO and Digital Marketing techniques to make sure it is fully visible on the search engine results pages, and you are ranking for your top keywords!

If you would like Google to promote YOUR website as the answer to a searcher’s enquiry, your website needs to answer the questions being asked. SEO success is based on understanding your visitors, and the questions they may be asking about your brand.

At Digital Nomads HQ, we take full advantage of our years of SEO experience. We use SEO design and management to help your website successfully draw visitors through Google search results and rank fo they keywords most important to you.

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Referral

Referral SEO traffic occurs when a visitor finds you through another website other than a major search engine.

Paid

Traffic from search engine results that are from paid advertising platforms via Google AdWords etc

Social Traffic

A result from social networks platforms, such as Facebook, LinkedIn, Twitter, or Instagram.

Organic SEO

Organic SEO traffic from search results that is earned through SEO techniques, and not paid traffic.

SEO Canberra

The DNHQ Process

When starting off on a new long term or short term SEO project, we will go through the entire site and fix all the technical SEO errors that may exist. When Google indexes your website, it checks your site for any issues such as mobile responsiveness as well as broken links, etc. Here, we make sure that your website loads quickly, we check that all the alt image tags are in place and your pages have relevant meta tags.

If your website does not load fast enough, it maybe due to poor design or the hosting platform that you are using. If it is the hosting platform, we suggest using our premium hosting platform.

Competitor analysis is an important step when starting an SEO campaign. When engaging with your SEO project, we will take a look at what your competition is doing.

We take a look at which keywords they are targeting, as well as what products and services they are pushing. We take a look at what your competitors are up to and we investigate to make sure you take advantage of all the opportunities they may be missing and that there are none that you are missing out on.

It’s crucial for your website to give the right message. We will go through all the existing pages in your menu system and make sure that you are delivering the correct message to your customers. We ensure that your website encourages potential customers to make a purchase.

It’s no use getting traffic to your website if they decide that they don’t want to use your services because they cannot find the information they are looking for. This is why we go though each and every page and make sure that the content is relevant and easy to read.

Google loves a site that is always changing and that is growing. Google also likes a website with many pages, rather than a website with few pages. However, when creating content, it is important to stay on topic. Irrelevant information will dilute the message you are trying to send.

Google takes a look at all the content on your site to decide whether your website is an authority on a particular subject. During the content creation phase, we will create content that will draw visitors to your website for the search terms that matter.

We call this moving the money needle.

Google decides whether to trust your website based on the quality of other websites that are linking back to your website. When you create backlinks, it’s important to do that linking from websites that are high-quality and in your industry. Backlinks from government or educational websites are beneficial because these are trusted websites in Google’s eyes.

The more backlinking you can do that looks authentic, the better.

SEO is a constant process. It’s important to tackle an SEO project hard and depending on your needs in the first few months. These efforts can sometimes be scaled back after 6 months to a year.

We highly recommend routinely checking your website for technical errors. Even though they have been removed, they can re-introduce themselves later down the line when plugins are updated and things no longer work.

We suggest possibly rinsing and repeating the entire process every 1 to 2 months, just to make sure that there are no known technical errors that get introduced and negatively affect your SEO efforts.

SEO Canberra

Frequently Asked SEO Questions

Search Engine optimisation is the process of improving the position that your website appears on the search engine results pages(SERPS) such as Google. There are several aspects which affect your website’s SEO ranking. At Digital Nomads HQ, we begin this process by analysing your website’s technical health as small technical issues can negatively impact your SEO results.

These technical issues can range from broken URLs and poorly written URLs, to missing meta descriptions or slow page loading times. We ensure that any technical issues that we find are rectified and fixed so that your website has a strong technical foundation for getting ranked highly. In addition to this, we also work on factors such as keyword density, quality of website content, social signals, back links and many more factors that contribute to SEO.

If your website is unable to be found by customers who are searching for your products or services online, you are essentially missing out on sales and business opportunities. Having a website that ranks highly and appears in the search results as customers are searching for you is largely beneficial for your business as these customers are typically ready to buy. Website visitors who have visited your website from a search engine result page typically have a higher level of intent and are therefore valuable, quality website visitors who can easily be converted into customers. The largest benefit of having a quality SEO strategy is that it will consistently attract customers to your website without having to pay for these visitors, saving you money in the long-term.

This can vary depending on several factors about your business, such as: the industry that you are in, the location that you are targeting and many other aspects. We tend to see results within the first few months after implementing SEO strategies for our clients, however – a page rank is affected by many factors, including the number of backlinks, quality of backlinks, freshness score, age of your website, competition for keywords etc. It is crucial to monitor each of these factors and try to continuously improve on each aspect of your SEO strategy. The key to a successful SEO strategy is consistent effort and patience as Google recognizes your efforts such as great content, quality backlinks and useful, user-friendly website pages. You’ll see the fruits of your SEO efforts within months if you remain consistent with your SEO strategy.

It is important to measure the results of your SEO efforts so that you can identify where you are falling short and where you are succeeding. There are several factors that you will need to consistently measure in order to gauge the success of your SEO results. You’ll need to monitor your keyword rankings, conversion rate, backlinks, spam score and your traffic quality for starters. There are numerous SEO tools which allow you to measure these metrics and also help you analyse the technical health of your website so that you can identify technical errors.

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