Australia’s Leading Toyota Performance Specialists

Industry

Services

Campaign Timeframe

9 Month SEO Campaign
Just Autos Web Design Case Study by Digital Nomads HQ

Introduction

Just Autos is a well-known company in Australia that specialises in enhancing the performance of Toyota vehicles. They have gained a reputation as the leading Toyota performance specialists in the country by focusing on 4×4 Toyota vehicles. They offer a range of services such as remapping and turbo fitment to improve the performance of these vehicles. Just Autos has developed its own products, such as Multi-Mapping and Easy-Lock, which provide unique benefits over existing performance options for Toyota in Australia.

The Brief

One of the reasons why Just Autos is so popular is that they have established themselves as experts in their field. They have a team of experienced technicians and performance specialists who are passionate about Toyota vehicles and have extensive knowledge about how to improve their performance. Customers who visit Just Autos come from all over Australia to take advantage of their knowledge and expertise.

Just Autos has been a loyal client of Digital Nomads HQ for several years. However, they expressed interest in dominating the Toyota 4×4 performance market in Australia. Their primary objective was to improve their online brand visibility, increase organic traffic, and drive more targeted leads to their website.

The Strategy

Digital Nomads worked with the Just Autos team to create a comprehensive SEO strategy, including a keyword planner that was not only designed to address the content gaps in Just Autos current content, but also look for opportunity for further, sustained growth of the brand.

Homepage Optimisation

We improved the homepage to attract more organic traffic and highlight all the services available for Toyota 4×4 models. This not only made it easier for users to navigate, but it also increased the authority of each individual service page through internal links.

SEO Content Optimisation

We made a series of technical updates to our website, which included optimising the SEO titles and Meta descriptions for each page. Our goal was to align them with targeted keywords and create compelling snippets that grab users’ attention, while also improving the website’s relevance in search engine results.

Blog Template Optimisation

To improve user experience and increase conversions, we optimised Just Autos blog template to encourage engagement, conversions, and click-through to other content on the site.

Blog/mailer content plan

We collaborated with Just Autos to develop a content plan that maximises coverage of relevant content and popular performance upgrade topics across the automotive performance industry. We then wrote articles and scheduled mailers to complement these and help with retargeting to improve article traffic. This has been a huge success, with one of Just Autos most recent blogs having attained over 750 keywords, 50 of those being on the first page of the SERPS and generating over 1000 organic sessions to the Just Autos website in only a few months!

Automation planner

We then utilised an automation campaign to retarget users on the best-performing pages of the site. This helped increase the amount of returning users to the site and promoted conversions.

Authority Building Strategy

Finally, we implemented a robust authority-building strategy to establish our brand as a credible and authoritative source in the automotive performance industry.

The Results

In nine months, our SEO strategy for Just Autos has yielded a number of exciting results. We witnessed more than double the increase in organic website sessions, which means that the brand is more visible online.

With over 700 keywords ranking in the top 10 and over 350 ranking in the top 3 positions, which translated into a significant increase in organic impressions. This indicates that Just Autos is not only attracting increased traffic but is also dominating their industry in search results!

164%

Increase In Attained Keywords

107%

Increase In Organic Sessions

85%

Increase In Top 3 Ranking Keywords

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