How to Setup Google My Business Profile in 2024

Here's a step-by-step guide on setting up a GMB (Google My Business) profile in 2024... Also some expert insights on best practise optimisation and recommendations along the way!
Setup a Google My Business
Ashley Paine SEO Account Manager at Digital Nomads HQ

Ashley Paine

SEO Account Manager at Digital Nomads HQ

A strong online presence is crucial for businesses of all sizes. A Google My Business Profile is a free and powerful tool that allows businesses to manage how they appear on Google Search and Maps. This article will walk you through the steps of setting up, verifying, and optimising your Google My Business Profile to attract more customers and boost your local SEO and businesses visibility!
Annabelle Cochrane - SEO Manager at Digital Nomads HQ

"Just having photos on your Google profile can get you 42% more direction requests on Maps and 35% more people clicking through to your website! It's a no-brainer."

By staying ahead of these trends, businesses can adapt their strategies and stay relevant in local business search.

Annabelle Cochrane, SEO Manager at Digital Nomads HQ

Creating A Google Business Profile

1. Start the Creation Process

Go to https://www.google.com/business/ and click Manage now. Sign into your Google account if prompted.

screenshot of google business profile homepage to aid navigation

2. Provide Business Name, Type and Category

Enter your business’s name accurately.

Business name input on Google business profile setup

Select your business type.

Select the primary category that best describes your business. This helps Google categorise your business correctly. You don’t want to have to change this after you have selected it as it can affect your rankings so give it some consideration.

Expert Tip: The more specific you can be, the better. Choose the most accurate category that describes the core of your business. For example, instead of just “Restaurant”, select “Italian Restaurant” if it applies.

Google business category screenshot

"Businesses with complete Google Business profiles are 2.7x more likely to be considered reputable."

Source: https://www.brightlocal.com/

3. Public Address (Optional, But Recommended)

  • Indicate whether you want to display your business address publicly in Google Maps and Search results. Providing a physical address increases visibility.
  • If you opt to include an address, enter it accurately. Also, specify if you serve additional service areas beyond your primary location. 

    Expert Tip: 
    Including an accurate address if you choose to use one is crucial, match this with the address on your website to cater for NAP (Name, Address, Phone Number) guidelines, this helps your Local SEO and Websites SEO.
screenshot of google business profile address setup

4. Contact Information

  • Provide a phone number and website (optional, but Highly Recommended) where customers can reach you. This increases your credibility.

5. Verification

  • Click “Next” and follow the prompts to verify your profile. You will need access to the contact number used and email address to complete the verification steps.

Further reading on SEO & Localised content

Looking to audit your website?

Google Business Profile Optimisation

Fundamentals & Profile Optimisation for Better Rankings

Complete Your Profile: Fill out every section of your GMB listing.

  • Business name
  • Address
  • Phone Number (preferably a local number)
  • Hours of operation (make sure to frequently update your public holiday hours)
  • Website
  • Business description (use relevant keywords & make sure to be comprehensive in your business details)
  • High-quality photos and videos (do this frequently i.e. new team members, new services, new products)
 
  
Manage Reviews: Ask your valued customers if they would be happy to leave you a review and respond to them, both positive and negative. Positive reviews build trust and social proof, while addressing negative reviews demonstrates your commitment to your customers and their satisfaction.
 
Respond to Customer Questions: Encourage customers to ask questions through your profile and respond promptly and professionally. This fosters engagement and positions you as a helpful and responsive business.

Google Q&A: Enable Google My Business Q&A section. Make sure to answer questions promptly and thoroughly. You can even post a few common questions you get asked yourself.

Google Posts: Publish regular updates on your GMB profile. Share new offers, events, blog posts, etc. This keeps the listing fresh and signals activity to Google.

screenshot of Digital nomads HQ GMB profile
Screenshot of Digital Nomads HQ complete Google business profile

Track Your Performance with Google My Business Insights

Google Business profile Insights provides valuable data on how customers interact with your profile. You can track metrics such as profile views, search queries, and customer actions (like website clicks or requests for driving directions) to understand how effectively your profile is attracting potential customers.

By analysing this data, you can refine your Google Business profile to perform better in Local search.

Optimise Your Profile based on your industry

While the steps outlined in this guide apply to all businesses, you know your industry and your customers better than anyone else.

Optimise your Google business profile to target your audience, this is where social media insights can help too, ask yourself….what content does our audience resonate with? 

Here’s a quick breakdown of some common industries to help:

Restaurants: Showcase your mouthwatering dishes with high-quality photos, leverage customer reviews to build trust, and enable online ordering or reservations through your profile.

Retail Stores: Highlight your unique product offerings, provide clear store hours and location information, and run special promotions or discounts through your profile.

Service-Based Businesses: Conveying trust and expertise is key. Include detailed descriptions of your services, showcase your team’s qualifications, and encourage customer reviews to build social proof.

Top Tip: Make sure to integrate all of your business’s social media profiles on your Google Business profile

“Optimise your Google business profile for your target audience, social media insights can help here, ask yourself....what content does our audience resonate with?”

Ashley Paine, SEO Account Manager at Digital Nomads HQ

Ashley Paine SEO Account Manager at Digital Nomads HQ
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