SEO Melbourne

SEO stands for Search Engine Optimisation and is the process of optimising a website to appear higher in organic search engine results. SEO involves creating content that is relevant to your industry, optimising website structure and page titles, improving user experience, building authority through link building from other websites within your industry, and tracking SERP rankings. By performing these tasks consistently over time, you can help to increase your website's visibility in search engine results, resulting in more organic search traffic and improved online visibility.

Yes, SEO is still highly relevant and an important part of any digital marketing strategy. Search engine algorithms are constantly evolving, so it's important to stay up-to-date with the latest trends and best practices. However, SEO remains an effective way to increase online visibility, acquire organic search traffic, and boost rankings in the SERPs. As long as businesses are relying on search engines to find information about products or services, SEO will remain a powerful tool for improving website performance.

Search engines take into account a number of factors and signals - and these change all the time. Overall, search engines monitor the words of your query, relevance of your content, usability of the website as a whole and credibility of your referring links. Each of these factors have a different weight in the ranking system and these change time-to-time. This is why investing in a specialist team that is completely engulfed in the current SEO trends and ranking metrics pay off.

Unlike Google ads, Facebook ads and web development, SEO is an ongoing process of optimisation and tweaks - due to the ever-changing ranking metrics and factors that search engines out an emphasis on.

There are many ways to measure the success of your SEO campaign - if you are just commencing in SEO the first factor you will be focusing on is keyword rankings. Once you obtain a first page position, the next measure of success is organic traffic. Once your website has hit first position for your primary keyword, this is where CRO comes in - where we monitor conversion rates and how we can best set your website up for maximum conversions.

Organic search results are those that appear naturally in the SERPs due to their relevance to the user’s query. Whereas, paid search results are those that appear after a company has paid to have its website advertised. These ads appear at both the top and bottom of the SERPs and are typically labelled as ‘sponsored’. Unlike organic, paid search is a strategy where businesses bid and spend money to show up for a particular query.

Backlinks are links from other websites that link back to your website. They act as a vote of confidence for your website, showing search engines that other websites think your content is worth referencing. Backlinks are important for SEO because search engine algorithms use them as a signal of the quality and relevance of a website's content. The more backlinks you have from high-quality, authoritative websites, the higher you will rank in the search engine results pages (SERPs). This in turn will lead to an increase in organic traffic and conversions for your website.