Local SEO Services
About Local SEO
If signage gets you seen on the street, Local SEO gets you 
found online. But it’s strategy that brings the right customers through your door.
At Digital Nomads HQ, we’ve built a proven Local SEO framework designed to put your business in front of customers actively searching for what you offer. Not just listed. Visible. Not just nearby. Chosen.
We’re locals, so we know what it takes to get seen in the search results. Our local SEO strategies are built for long-term, measurable impact. From strategy to execution, you’ll get clarity, insight and confidence at every step. We offer real-time access to your progress, regular check-ins, and updates you can actually understand.
Advantage
Why choose us
We Know Local Businesses
We work with tradies, clinics, cafés and service providers across Australia, so we understand what drives local visibility and growth.
Transparent. Always
No lock-in contracts. No confusion. Just clear updates, real-time access, and honest conversations.
Genuine Partnership
Our role is to guide, clarify, and empower. You make the calls; we make sure you have the insight and strategy to back them.
Result Driven
SEO Clients
Over 100 SEO clients across Australia.
Increase in top 3 Keyword
An 85% increase in top 3 keywords for Automotive SEO campaigns.
Increase in Impressions
A 114% increase in organic impressions for medical and healthcare campaigns.
Increase in keywords
A 164% increase in attained keywords for automotive SEO campaigns.
Rumble Boxing
The House Call Vet
Just Autos
HVAC Parts & Accessories
Go Ride A Wave
Danny’s Desks & Chairs
Our Approach To Local SEO
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
Get Found Where It Counts
Be Where Your Customers Are Searching
Google Business Profile (formerly Google My Business) is one of the first things locals see, and it’s where they decide who to contact. Accurate details, compelling content, updated hours, service lists, reviews, and even posts are the difference between showing up in the top 3, or not at all.
Geo‑Modified Keywords That Convert
When locals search in their area, they’re ready to act. Leveraging a tailored, location-focused strategy, we uncover the high-intent keywords your ideal customers are actually using, and we make sure you’re the one they find in local search.
Localised Content That Builds Relevance
Generic content doesn’t win local searches; relevant, location-specific content does. We craft service pages and blog content that speak directly to your audience, using the language they search with and the context Google needs to rank you..
How it works
Local SEO is a tailored, measurable strategy designed to put your business in front of the right people, in the right place, at the right time
Clarity is powerful. We start by getting a clear picture of where you are now, identifying strengths, gaps, and untapped opportunities.
We outline measurable targets and a campaign roadmap. You’ll know what we’re doing, why, and when.
Now, we implement, create and optimise. We keep you updated with regular check-ins, and you’ll have real-time access to key metrics and ranking data.
We refine based on performance. Search results shift, so we keep steering, adjusting, and optimising.
Trusted by local & national brands
Real reviews, Real Clients
"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."
Andrew Gardiner Law
Andrew Gardiner, Director
"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."
Moggy's Group
Shania Muscat, Marketing
"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."
Cococoast Global
Janelle Russell, Director
"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."
LifeFlight
Jessica Thornton, Marketing Manager
Worked with digital nomads to redevelop our website and SEO services, these guys are unbelievable! Digital wizards with one of the best personal touches and collaborators! And no suggestion was too hard! And Faith Taylor was brilliant! Constantly updating us! Personally hate bad communication, but these guys were constantly onto us clarifying and pushing the project forward, really felt comfortable and confident with Faith in control of steering the project! These guys are the best!
Sanctuary Church
Dylan Goode
"We started working with Digital Nomads 1 year ago and they have been fantastic. Absolute gurus in the SEO space and Lauren does an amazing job with all our social media. We have learnt so much working with the team, and it really is a team of experts that you have around you assisting with all aspects of digital marketing. If you are serious about digital marketing then I highly recommend reaching out to Jodi and the team."
Synergy Mortgages
Brendan Philp, Director
"Digital Nomads have delivered an excellent standard of work building two separate websites for CRW Group. They are very communicative and work with our ideas while adding their creative expertise. They write quality blog posts for our SEO efforts and we have seen an uptick in web traffic due to their efforts. Highly recommend DNHQ for your marketing needs!"
CRW Cleaning
Kyle Booysen, Director
“Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ.”
Janelle R.
Cococoast Global, Owner
“Their communication is fantastic, very knowledgeable and they return phone call very quickly, they give us good reporting… yer we can’t fault them….Overall customer service I think is 5 stars, if I could give them 6 stars, id give them 6 stars.”
Colin M.
Mason Finance
“Digital Nomads HQ's branding aligned with the client's business goals and ideas. Digital Nomads HQ was attentive to requirements and delivered a high-value service based on their unique needs. The team was also highly motivated, professional, and easy to communicate with.”
Rene N.
Atelier Dental
Expert Team
Top Solutions
Why Us: Smart. Proven. Bold.
Proven Results
Proven Results
Get The Answers You’re Looking For
Got Your Own Questions? Chat with the team!
What is Local SEO, and how is it different from regular SEO?
Local SEO (search engine optimisation) is the process of optimising your online presence to attract customers in a specific geographic area. It focuses on improving visibility in local search results, particularly in Google’s Map Pack and location-based searches.
Unlike traditional SEO, which targets broad or national audiences, Local SEO focuses on local traffic and intent, meaning people actively looking for businesses “near me” or in a specific city or suburb. It includes strategies like:
- Optimising your Google My Business Listing
- Using geo-targeted keywords
- Building local citations
- Managing local reviews and ratings
- Google Business Posts to udate users on local events, updates and business information
Why is Local SEO essential for my brick-and-mortar business?
If you rely on customers walking through your door, calling for service, or booking an appointment, Local SEO is essential. When someone searches for a business like yours in their area you want to appear in those top results.
With Local SEO:
- You show up on Google Maps and in the local pack
- Customers can easily find your location, hours, services, and contact info
- You build trust through consistent reviews and updated information
- You drive more store visits, calls, and bookings from local customers
How does Local SEO work?
Local SEO is powered by a different algorithm to regular organic search. Google considers three key factors:
- Relevance: How well your business matches the search query
- Distance: How close you are to the searcher’s location
- Prominence: How established and trusted your business appears online
What are the top Local SEO ranking factors?
Here’s what Google (and customers) care about most:
- Google Business Profile: Complete, accurate, and optimised with services, categories, and updates
- NAP Consistency: Matching Name, Address, Phone number across all directories
- Local Keywords: Location-based keywords on your website and GMB profile
- Customer Reviews: Quantity, quality, and keywords used in reviews
- Backlinks: Links from local directories, associations, or industry websites
- Engagement Signals: Clicks, calls, directions, and website visits
- Schema Markup: Structured data to help search engines understand your business
What are citations, and why are they important?
Citations are mentions of your business across the web, typically in directories like Yellow Pages and others. Each citation includes your business name, address, and phone number (NAP).
Consistent citations:
- Help Google verify your business legitimacy and location
- Improve your local rankings
- Build trust with customers who see your business listed in multiple places
We manage, clean up, and expand your citations as part of your local SEO strategy.
How do I get my business on Google Maps?
To appear on Google Maps, your business must have a verified Google Business Profile. If you don’t have one, we’ll set it up for you. If you do, we’ll optimise it with accurate information, relevant categories, services, opening hours, images, and updates.
Can I have a Google Business Profile if I don’t have a shopfront?
Yes, as long as you serve customers in person, you’re eligible. Service-area businesses like mobile dog groomers, electricians, and plumbers can have a Google Business Profile. Instead of listing a physical address, you simply specify the areas or suburbs you service.
Eligible businesses include:
- Service-area businesses (e.g. trades, mobile services)
- Hybrid businesses (those with both a shopfront and on-location service)
- Home-based businesses that meet with customers face to face
That said, not every business qualifies. Ineligible business types include:
- Virtual offices or PO boxes with no in-person contact
- Online-only businesses with no local presence
- Lead generation companies or affiliate models
- Rental or for-sale property listings (e.g. holiday homes, land for sale)
- Temporary pop-ups not operating under your business name
How long until I see results?
Most businesses start seeing measurable improvements within 3 to 6 months, depending on your competition, location, and starting point. If your Google Business Profile is new or your website hasn’t been optimised before, it may take a bit longer to build authority. However, if you already have some visibility, progress can come faster with the right strategy in place.
What is the difference between local SEO and Google Ads?
While both marketing strategies can target local customers, local SEO is an organic strategy focused on improving your visibility in local search results, without paying for each click. It’s long-term, sustainable, and builds trust over time. Google Ads, on the other hand, is a paid strategy. You bid on keywords to appear at the top of search results instantly. You’re charged each time someone clicks your ad.
Power Your Growth with SEO—Let’s Get started
From strategy to results, we optimise your website to rank higher, attract the right audience, and turn visibility into measurable growth.
