Air Charter Network

Tripled Traffic and 92 Pages Cited by AI Search

Industry

Travel

Service

9 Month SEO Campaign

About

Air Charter Network is a Sydney-based aircraft charter broker with offices in Singapore, Dubai, London, New York and Los Angeles.

Rather than operating its own fleet, it draws on a partner network that runs from two-seat prop aircraft to corporate jets, commercial airliners carrying up to 450 passengers and 100-tonne Antonov freighters. The team arranges private jet charter, group charter, helicopter charter and freight across Australia and worldwide, and is available 24 hours a day, seven days a week.

The brokerage handles the flights nobody else can schedule. FIFO mining rotations, government and official travel, sports teams and touring productions, medical evacuations, aircraft-on-ground parts runs and outsized cargo all sit alongside empty leg flights that save clients up to 70% on standard charter costs. That breadth is exactly what a corporate travel manager or logistics lead is searching for at short notice. The problem was that the search results rarely showed Air Charter Network.
When DNHQ took on the campaign the site had been flat for years. Organic traffic sat between roughly 100 and 300 visits a month through 2025, the keyword footprint had drifted down to around 1,200 terms from a higher peak years earlier, and the domain was outranked by better-resourced brokers and operators on almost every charter term. Nothing on the site was being cited when AI engines answered questions about chartering an aircraft in Australia.

725

Monthly organic visits

3 k

Organic keywords ranking

Pages cited by AI search

The growth story

Search performance.

Oct 2024 – Sep 2026Monthly

Traffic

Organic, paid & branded search traffic

≈3.5klatest organic traffic

Keywords

Organic rankings & SERP feature visibility

Explore monthly values

Selected month

The Challenge

Air charter is a low-volume, high-value search category. A handful of queries such as private jet hire, group charter and cargo charter carry very high commercial intent and are contested by global brokers, aircraft operators and aggregators with large content teams and deep link profiles. Air Charter Network had the service breadth to compete but a middling Authority Score, thin location coverage and pages that described services without answering the questions a buyer actually asks. The second problem was newer. By 2026 a growing share of charter queries were being answered inside Google AI Mode, AI Overviews and Gemini before the searcher reached a broker. Charter buyers ask about aircraft capacity, range and cost, and AI engines were citing whichever site explained those clearly. Air Charter Network needed to be that source.

Built a location and service architecture covering every Australian capital and key regional destination

Structured aircraft and service pages so AI engines cite Air Charter Network's own answers

Grew authority to 281 referring domains and 663 backlinks through sustained link acquisition

The Strategy

Cover Every Route a Buyer Searches

Air Charter Network’s real advantage was reach. It can put an aircraft on the ground in any Australian city and most of the world, which is what makes a 24 hour promise credible. The first phase turned that reach into a page architecture. We built a dedicated charter page for each capital city and for the destinations buyers actually search, from Sydney, Melbourne, Brisbane and Perth to Ayers Rock, the Great Barrier Reef and Hamilton Island, each written to the intent of that route. Service pages for private jet, group, government, FIFO, sports, medical and cargo charter were rebuilt and interlinked so route and service pages reinforce each other rather than compete.

Get Cited, Not Just Ranked

Every aircraft and service page was structured so an AI engine could lift a fact from it cleanly. Passenger capacity, range and speed for each aircraft type, the 24 hour availability window and the empty leg saving sit in consistent, machine-readable positions across the site, backed by Service and FAQ schema and a question-and-answer layer that mirrors how buyers ask. The aim was to make aircharternetwork.com.au the most authoritative source about chartering an aircraft in Australia, so that when Google AI Mode, AI Overviews, Gemini or ChatGPT answer that question, they cite the brokerage rather than a competitor or a directory. That is exactly what happened.

Foundations That Hold Rankings

A broker cannot outrank operators and global aggregators on content alone. A monthly link acquisition program built the profile to 281 referring domains and 663 backlinks, lifting Semrush Authority Score to 16. Technical work ran alongside it: crawl efficiency, site speed, internal linking between routes, services and aircraft pages, and index coverage, so that every new location page was discovered and ranking within weeks rather than months, and every link earned was passing its full value through the site.

ORGANIC TRAFFIC TRIPLED YEAR ON YEAR, FROM AROUND 240 TO 725 VISITS A MONTH

KEYWORD FOOTPRINT GREW FROM AROUND 1,200 TO 3,000 TERMS IN NINE MONTHS

AIR CHARTER NETWORK'S OWN SITE IS THE MOST-CITED SOURCE ABOUT AIR CHARTER NETWORK

The Results

Nine months on, the traffic line has changed shape. Organic visits sat at around 240 a month in September 2025 and had barely moved for a year. From January 2026 they climbed steeply, passing 750 in February and peaking above 1,000 in April, then settled through the winter before holding above 700 every month from July to September. September’s 725 visits are three times the same month a year earlier. The keyword footprint grew from around 1,200 terms to 3,009, with 615 of those now on the first two pages of Google. The AI search result is the one competitors will find hardest to copy. Air Charter Network is now cited across Google AI Mode, AI Overviews, Gemini and ChatGPT, with 92 of its pages cited in AI answers, and in the answers that name the brokerage its own website is the most-cited source, ahead of every competitor. Of its Google positions, 5.7% now sit inside AI Overviews. The brand is in the answer, not just beneath it.

725

Monthly Organic Visits

From a flat line of roughly 100 to 300 visits a month through 2025, organic traffic climbed from January 2026, peaked above 1,000 in April and has held above 700 every month since July. September’s 725 visits are three times the roughly 240 recorded in September 2025, in a category where a single charter enquiry can be worth tens of thousands of dollars.

3 k

Organic Keywords Ranking

The keyword footprint grew from around 1,200 terms in September 2025 to 3,009 a year later, a two and a half times increase, with 162 keywords in Google’s top ten and a further 453 on page two. Of the brokerage’s Google positions, 92.7% are standard organic listings and 5.7% sit inside AI Overviews, so the brand is being surfaced in Google’s own answer as well as in the results below it.

AI CItation

Air Charter Network is now mentioned across Google AI Mode, AI Overviews, Gemini and ChatGPT, with 92 unique pages cited in AI answers, including 61 in AI Mode, 41 in AI Overviews and 19 in ChatGPT. In the AI answers that name the brokerage, its own website is the most-cited source, with 13 mentions to the next domain’s 9. When AI search describes this business, it quotes the business.