Industry Research

Most marketing advice is opinion – We prefer data, and specifically Australian data.

This is where we publish our original research into how Australians actually search, shop and choose businesses, across AI search, local SEO, keyword trends and paid media. Every study is built on real data at scale, not recycled overseas stats or guesswork.

State of AI Search - Australia 2026

The first independent benchmark of AI Overviews in Australian search. 116,918 SERPs across 18 industries and 6 cities. 37.8% commercial SERP trigger rate.

AI Research

AI Search in Accounting

The first independent benchmark of AI Overviews in Australian search. 116,918 SERPs across 18 industries and 6 cities. 37.8% commercial SERP trigger rate.

AI Search in E-Commerce

The clear exception: AI Overviews rise from 39.9% to 57.5% on local e-commerce searches, because product queries are exactly what AI loves to summarise.

AI Search in IT & Tech

Adding a location nearly halves AI exposure for tech firms, from 57.3% of general searches to 21.3% with local intent.

AI Search in B2B

AI Overviews fall from 56.6% to 23.0% when B2B searches carry a location, a 33.6-point local advantage.

AI Search in Real Estate

The strongest local shield we found. AI Overviews hit 58.9% of general real estate searches but just 21.4% once a suburb is added, a 37.5-point drop.

AI Search in Legal

Law stays highly AI-exposed: 50.6% of general legal searches trigger an AI Overview, and 40.5% still do locally, one of the smallest local drops in the study.