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Technical SEO Services

About Technical SEO

Search engines don’t just rank great content. They rank great websites. That means fast, secure, and well-structured sites that are easy to crawl, index and understand.

But here’s the catch: 95.2% of websites have redirect issues, 88% struggle with HTTP to HTTPS redirects and 72.3% have pages that load too slowly. That’s a big chunk of the web leaving visibility (and conversions) on the table.

At Digital Nomads HQ, we make the complex feel simple. As part of our broader SEO framework, SearchLight™, our Technical SEO services are built to do one thing really well: lay the groundwork for long-term organic success. 

We cut through the jargon and shine a light on what’s holding your site back, then fix it.

Advantage

Why choose us

01

We Guide, Not Dictate

We sit beside you, sharing insights, explaining the process, and mapping the best route forward together.

02

Transparent and measurable

You’ll always know what we’re doing and why.  Every fix, update and audit comes with clear reporting that connects directly to your business.

03

People First, Always

We do technical SEO, but we’re people first, building strong, lasting partnerships rooted in trust, communication, and long-term growth.

Result Driven

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SEO Clients

Over 100 SEO clients across Australia.

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Increase in top 3 Keyword

An 85% increase in top 3 keywords for Automotive SEO campaigns.

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Increase in Impressions

A 114% increase in organic impressions for medical and healthcare campaigns.

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Increase in keywords

A 164% increase in attained keywords for automotive SEO campaigns.

Technical SEO That Works

Our Process

Our Process Our Process Our Process Our Process Our Process Our Process

Why It’s Worth the Investment

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Start Strong, Rank Smarter

A strong SEO strategy starts with a solid technical foundation. When the backend is dialled in, your entire digital marketing strategy performs better. From improved rankings and faster load times to stronger engagement and more conversions, technical SEO makes your efforts work harder and smarter.

Fast, Frictionless Experiences

Users expect pages to load in seconds; any longer, and they’re gone. Technical SEO tackles the elements that slow you down (bloated code, unoptimised images, inefficient scripts, and more) to ensure your site loads fast, keeps users engaged, and sends strong performance signals to search engines.

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Seamless Mobile Optimisation

Over half of all web traffic is mobile. If your mobile experience is clunky or broken, your rankings suffer. A seamless experience builds trust, improves time on site, and helps convert visitors into customers.

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Crawlable, Indexable Content

Your site is for humans, but it’s the bots that get it ranking. Technical SEO makes sure your site is structured in a way that’s easy for search engines to read and prioritise. We use tools like clean XML sitemaps, smart robots.txt configurations, canonical tags, and schema markup to make your content accessible and discoverable.

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Signals of Trust & Credibility

Search engines don’t just want to serve relevant content, they want to serve reliable content. Technical SEO reinforces trust signals like HTTPS security, clear site architecture, and structured data that aligns with Google’s E‑E‑A‑T framework (Experience, Expertise, Authoritativeness, and Trust). In short: higher rankings and better conversions.

How it works

We take care of the behind-the-scenes work that helps both search engines and users understand, trust, and engage with your site

Site issues, but don’t know where to start? We perform a full those  (using Google Search Console, Core Web Vitals, PageSpeed Insights etc) that uncovers key focus areas, so you know exactly what needs fixing, what’s holding you back, and where to prioritise for maximum impact.

We translate the audit into a clear, tailored action plan, prioritising fixes, setting goals, and outlining milestones that align with your broader SEO plan.

We roll out the technical updates that create real impact, prioritising those that improve crawlability, speed, and user experience, so your site performs better where it counts.

We continuously review performance, monitor site health, and adjust as needed, keeping your site technically sound and search-ready as you evolve.

Trusted by local & national brands

Real reviews, Real Clients

Expert Team

SEO Team at Work

Top Solutions

Why Us: Smart. Proven. Bold.

Proven Results

Proven Results

Get The Answers You’re Looking For

Got Your Own Questions? Chat with the team!

What is technical SEO and why is it important?

Technical SEO (search engine optimisation) is the foundation of your website’s visibility in search. It’s all the behind-the-scenes work that helps search engines crawl, index, and understand your site, so your content can show up in search results.

 

It also enhances user experience by making your site faster, more secure, and easier to use. Without technical SEO, even the best content can be buried under issues like broken links, slow load times, or poor mobile performance.

Technical SEO works by optimising the core infrastructure of your website so it’s easy for search engines to access and users to navigate. This includes:

  • Cleaning up broken links
  • Improving load speeds
  • Fixing mobile usability issues
  • Managing redirects and canonical tags
  • Creating and maintaining sitemaps and robots.txt files
  • Implementing schema markup (structured data)

 

It’s a mix of fixes, optimisations, and best practices that work together to make your site more searchable, faster, and more user-friendly. The result? Better rankings, stronger engagement, and more conversions.

In short: Technical SEO unlocks the full potential of your website. The core benefits include:

  • Faster page speed: Keeps users engaged and improves rankings
  •  Mobile-friendliness: Delivers a seamless experience across devices
  • Better crawlability: Helps search engines find and index your content
  • Improved security: Builds trust with HTTPS and data protection
  • Enhanced trust signals: Supports E‑E‑A‑T with structured data and clarity
  • Fewer errors: Reduces 404s, duplicate content, and crawl issues
  • Better ROI on content and SEO: Because great content still needs a solid foundation

Most websites have technical SEO issues without even realising it. The most common ones include:

  • Redirect chains or loops that confuse search engines
  • Broken links (404 errors) that lead users to dead ends
  • Slow page speeds, which hurt rankings and bounce rates
  • Non-secure URLs (missing HTTPS)
  • Missing or duplicate title tags and meta descriptions
  • Unoptimised mobile experience
  • Poor internal linking or site structure
  • Missing structured data, making your content harder to understand

 

These issues might seem small, but they can significantly affect how well your site ranks and how users interact with it.

Site architecture refers to how your pages are structured and connected. A strong architecture:

  • Helps users find information easily
  • Allows search engines to crawl and index your site efficiently
  • Improves the flow of link equity (ranking power) across your site
  • Ensures your most important pages aren’t buried too deep

 

Think of it like a well-organised library, if everything is in the right place and easy to find, both readers and search engines are happier.

Technical and on-page search engine optimisation work together, but they focus on different things:

  • Technical SEO: The backend of your site (site speed, mobile responsiveness, crawl errors, HTTPS security, and structure.)
  • On-page SEO: The content itself (keywords, headings, meta tags, and internal linking.)

 

While on-page SEO helps your pages rank with relevant keywords, technical SEO ensures search engines can find and understand those pages in the first place.

A crawl budget is the number of pages a search engine will crawl on your website within a given timeframe. It’s influenced by the size of your site, how often content is updated, and how easily bots can navigate your site.

If your site is cluttered with duplicate content, redirect chains, or broken links, you waste that crawl budget, meaning important pages might not be crawled or indexed at all.

By fixing technical issues and streamlining your site structure, you help search engines focus their attention on the pages that matter most.

An XML sitemap is a roadmap of your website. It lists your most important pages so search engines can find and crawl them.

To create and submit one:

  1. Use a sitemap generator or SEO plugin (e.g., Yoast or Rank Math for WordPress)
  2. Review and clean the sitemap, remove pages you don’t want indexed
  3. Submit it through Google Search Console under “Sitemaps”

 

Keeping your sitemap up to date is key to ensuring new pages are discovered quickly.

The robots.txt file tells search engine bots which parts of your site they’re allowed to crawl and index.

It’s useful when:

  • You want to block access to admin pages or staging environments
  • You need to reduce crawl load on a large site
  • You want to focus indexing on high-value content

 

But caution: A misconfigured robots.txt file can accidentally block important pages from being indexed, so it’s best handled with care.

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From strategy to results, we optimise your website to rank higher, attract the right audience, and turn visibility into measurable growth.

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