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Healthcare SEO Services

About Healthcare SEO

People are turning to Google with symptoms, concerns and questions. They’re not just looking for information; they’re looking for reassurance. A provider they can trust.

Just like you found us with a search, your patients are searching for you. That’s what a smart SEO strategy can do. And at Digital Nomads HQ, we help turn that search into connection. 

But, we don’t just do SEO. Our in-house framework, SearchLight™, is built to cut through the noise. Designed for medical practices and healthcare providers, it drives growth, connecting you with patients who are ready to take action. It’s SEO that earns trust, builds authority, and brings patients through your doors.

Advantage

Why choose us

01

We Know Healthcare

Dentists. GPs. Specialists. NDIS providers. Medical Devices and more. We’ve delivered results for medical professionals and healthcare providers across Australia. 

02

No Templates

Every healthcare practice is different. So we don’t do cookie-cutter. Your campaign is built around your patients, your practices, and what drives results for you.

03

A Partner, Not Just a Provider

You’re never out of the loop. With clear updates, real-time data, and straight answers, we guide, not guess.

Result Driven

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SEO Clients

Over 100 SEO clients across Australia.

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Increase in top 3 Keyword

An 85% increase in top 3 keywords for Automotive SEO campaigns.

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Increase in Impressions

A 114% increase in organic impressions for medical and healthcare campaigns.

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Increase in keywords

A 164% increase in attained keywords for automotive SEO campaigns.

How We Make SEO Work For Your Health Practices

Our Process

Our Process Our Process Our Process Our Process Our Process Our Process

Smarter strategies. Better patient outcomes

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It Builds Trust, Not Just Traffic

In healthcare, credibility is everything. Patients aren’t just looking for services, they’re looking for answers (and providers) they can trust. That’s why we create patient-first content that’s accurate, compliant, and clear, so you rank well and reassure. From service pages to FAQs, every word reflects the care you deliver.

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It Meets Higher Standards

Everything from telehealth and AI to healthcare wearables and digital health startups is flooding the market. Healthcare SEO isn’t standard; it’s sensitive, scrutinised, and highly specialised. Content (YMYL, your-money-or-your-life) is held to a higher standard. We get it. We’ve mastered it. It’s why we build medical SEO strategies that tick every box and build real patient trust.

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It Puts You on the Map

Patients want care that’s close to home and are likely to choose providers within 20 minutes of where they live. With local SEO, we make sure you show up where it matters: healthcare directories, on maps, in search engine results, and in front of patients in your community.

How it works

Our healthcare SEO services are built for impact, tailored for compliance, and focused on what matters most: trust, visibility, and sustainable growth

By getting to know who you are, what you do, and who you help, we uncover exactly what’s needed to move the dial forward, then break it down so you know what’s happening, why it matters, and what comes next.

We don’t guess. Our strategies are informed by insight, data, and a deep understanding of your practice. Using search data and competitive insights, we build a targeted healthcare SEO strategy aligned to how patients are actually searching.

This is where strategy meets execution. We roll out a targeted SEO plan that brings your website up to speed. Optimising, technical fixes and content, we cover every angle to ensure your site is primed for performance, trust, and compliance.

SEO doesn’t stop. With algorithm updates and changes in patient search trends, we’re on it, so you don’t have to be. We monitor what’s working, what’s not, and fine tune your strategy to stay ahead of the curve (and the competition).

Trusted by local & national brands

Real reviews, Real Clients

Expert Team

SEO Team at Work

Top Solutions

Why Us: Smart. Proven. Bold.

Proven Results

Proven Results

Get The Answers You’re Looking For

Got Your Own Questions? Chat with the team!

What is Medical SEO?

Simply, SEO (search engine optimisation) is how you get found online on search engines like Google. It is the process of optimising your website’s (medical, healthcare practice, clinic etc) content, structure, and authority so that when someone searches for symptoms, treatments, or providers, your website appears higher in the search results.

This helps drive more organic (unpaid) traffic to your site from people actively looking for healthcare information or services, ultimately leading to more enquiries, bookings, and patients.

Patients rely heavily on search engines to find health information, choose providers, and make decisions about their care. In fact, most patients will search online before booking an appointment.

Healthcare SEO helps your website appear when (and where) these searches happen. Whether it’s “best dentist near me,” “physio for lower back pain,” or “what is a CPAP machine?” ranking well ensures your practice is seen, trusted, and chosen over competitors.

Medical SEO is held to a higher standard. It requires a more careful, informed approach. Because health-related content falls under YMYL (Your Money,Your Life), Google places extra scrutiny on it. That means your content needs to be accurate, trustworthy, and up to date. Always. 

Our healthcare SEO strategies are built to meet these strict guidelines while still driving performance and visibility where it matters most.

Some of the top SEO factors for healthcare websites include:

  • High-quality, patient-first content that’s informative, accurate, and easy to understand
  • Compliant messaging that avoids misleading or unapproved language
  • Strong technical SEO, such as mobile optimisation, fast loading times, and secure browsing
  • Local SEO, especially for practices targeting nearby patients
  • Reputation signals, like consistent reviews and directory listings
  • Authoritative backlinks that boost your site’s credibility and rankings

 

We address all of these, building a strong foundation for long-term visibility and growth.

Yes, more than you might think. Reviews are trust signals, for both Google and your patients. It’s a ranking factor for local SEO and a major influence on patient decision-making.

Google uses reviews to determine the trustworthiness and relevance of your business. So, the more genuine, positive reviews you have across platforms like Google Business Profile, the more likely you are to rank well, and attract new patients.

Power Your Growth with SEO—Let’s Get started

From strategy to results, we optimise your website to rank higher, attract the right audience, and turn visibility into measurable growth.

Let's grow together!

We are passionate about partnering with businesses to drive real growth that makes a tangible impact.