Healthcare SEO Services







About Healthcare SEO
People are turning to Google with symptoms, concerns and questions. They’re not just looking for information; they’re looking for reassurance. A provider they can trust.
Just like you found us with a search, your patients are searching for you. That’s what a smart SEO strategy can do. And at Digital Nomads HQ, we help turn that search into connection.
But, we don’t just do SEO. Our in-house framework, SearchLight™, is built to cut through the noise. Designed for medical practices and healthcare providers, it drives growth, connecting you with patients who are ready to take action. It’s SEO that earns trust, builds authority, and brings patients through your doors.
Advantage
Why choose us
We Know Healthcare
Dentists. GPs. Specialists. NDIS providers. Medical Devices and more. We’ve delivered results for medical professionals and healthcare providers across Australia.
No Templates
Every healthcare practice is different. So we don’t do cookie-cutter. Your campaign is built around your patients, your practices, and what drives results for you.
A Partner, Not Just a Provider
You’re never out of the loop. With clear updates, real-time data, and straight answers, we guide, not guess.
Result Driven
SEO Clients
Over 100 SEO clients across Australia.
Increase in top 3 Keyword
An 85% increase in top 3 keywords for Automotive SEO campaigns.
Increase in Impressions
A 114% increase in organic impressions for medical and healthcare campaigns.
Increase in keywords
A 164% increase in attained keywords for automotive SEO campaigns.
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The House Call Vet

Just Autos

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Danny’s Desks & Chairs

How We Make SEO Work For Your Health Practices
SEO Audits & Assessments
We get a clear breakdown of your practice, assessing what’s working, what’s not and what’s next. Actionable insights that drive your search rankings forward.
Healthcare Focused Strategies
Healthcare SEO needs precision. We craft patient-focused strategies that are ethical, accurate, and fully aligned with relevant best practices and guidelines.
On-Page Optimisation
We help the right people find the right answers. From meta tags to messaging, we optimise every page to make your message clear, helpful, and compelling, so search engines sees your relevance, and patients see your value.
Off-Page SEO
SEO is not just about being found in the SERPs (search engine results pages). It’s about being trusted once you are. We build strong, ethical backlink profiles that boost your visibility and your reputation. No spam or shortcuts.
Technical SEO & User Experience
We make sure your site is fast, secure, mobile-friendly, and structured to perform. From schema markup to site speed, we handle the backend so your practice stays visible, functional, and future-ready.
Local Search
If you serve a local community, your SEO should too. We optimise your Google Business Profile (Google My Business), NAP citations, location pages, and directory listings so local patients find you first.
Tone Of Voice Development
Your practice deserves a voice that’s clear, confident, and human. We shape your messaging to sound as trustworthy as the care you deliver.
AI Search Friendly
Be the answer in AI search engine tools. We create helpful, high-quality content designed to be found in AI tools like Google’s AI Overview and ChatGPT. So when patients ask, your practice is the answer.
Our Process
Smarter strategies. Better patient outcomes
It Builds Trust, Not Just Traffic
In healthcare, credibility is everything. Patients aren’t just looking for services, they’re looking for answers (and providers) they can trust. That’s why we create patient-first content that’s accurate, compliant, and clear, so you rank well and reassure. From service pages to FAQs, every word reflects the care you deliver.
It Meets Higher Standards
Everything from telehealth and AI to healthcare wearables and digital health startups is flooding the market. Healthcare SEO isn’t standard; it’s sensitive, scrutinised, and highly specialised. Content (YMYL, your-money-or-your-life) is held to a higher standard. We get it. We’ve mastered it. It’s why we build medical SEO strategies that tick every box and build real patient trust.
It Puts You on the Map
Patients want care that’s close to home and are likely to choose providers within 20 minutes of where they live. With local SEO, we make sure you show up where it matters: healthcare directories, on maps, in search engine results, and in front of patients in your community.
How it works
Our healthcare SEO services are built for impact, tailored for compliance, and focused on what matters most: trust, visibility, and sustainable growth

By getting to know who you are, what you do, and who you help, we uncover exactly what’s needed to move the dial forward, then break it down so you know what’s happening, why it matters, and what comes next.

We don’t guess. Our strategies are informed by insight, data, and a deep understanding of your practice. Using search data and competitive insights, we build a targeted healthcare SEO strategy aligned to how patients are actually searching.

This is where strategy meets execution. We roll out a targeted SEO plan that brings your website up to speed. Optimising, technical fixes and content, we cover every angle to ensure your site is primed for performance, trust, and compliance.

SEO doesn’t stop. With algorithm updates and changes in patient search trends, we’re on it, so you don’t have to be. We monitor what’s working, what’s not, and fine tune your strategy to stay ahead of the curve (and the competition).
Trusted by local & national brands









Real reviews, Real Clients
"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."

Andrew Gardiner Law
Andrew Gardiner, Director
"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."

Moggy's Group
Shania Muscat, Marketing
"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."

Cococoast Global
Janelle Russell, Director
"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."

LifeFlight
Jessica Thornton, Marketing Manager
Worked with digital nomads to redevelop our website and SEO services, these guys are unbelievable! Digital wizards with one of the best personal touches and collaborators! And no suggestion was too hard! And Faith Taylor was brilliant! Constantly updating us! Personally hate bad communication, but these guys were constantly onto us clarifying and pushing the project forward, really felt comfortable and confident with Faith in control of steering the project! These guys are the best!

Sanctuary Church
Dylan Goode
"We started working with Digital Nomads 1 year ago and they have been fantastic. Absolute gurus in the SEO space and Lauren does an amazing job with all our social media. We have learnt so much working with the team, and it really is a team of experts that you have around you assisting with all aspects of digital marketing. If you are serious about digital marketing then I highly recommend reaching out to Jodi and the team."

Synergy Mortgages
Brendan Philp, Director
"Digital Nomads have delivered an excellent standard of work building two separate websites for CRW Group. They are very communicative and work with our ideas while adding their creative expertise. They write quality blog posts for our SEO efforts and we have seen an uptick in web traffic due to their efforts. Highly recommend DNHQ for your marketing needs!"

CRW Cleaning
Kyle Booysen, Director
“Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ.”

Janelle R.
Cococoast Global, Owner

“Their communication is fantastic, very knowledgeable and they return phone call very quickly, they give us good reporting… yer we can’t fault them….Overall customer service I think is 5 stars, if I could give them 6 stars, id give them 6 stars.”

Colin M.
Mason Finance

“Digital Nomads HQ's branding aligned with the client's business goals and ideas. Digital Nomads HQ was attentive to requirements and delivered a high-value service based on their unique needs. The team was also highly motivated, professional, and easy to communicate with.”

Rene N.
Atelier Dental


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Got Your Own Questions? Chat with the team!
What is Medical SEO?
Simply, SEO (search engine optimisation) is how you get found online on search engines like Google. It is the process of optimising your website’s (medical, healthcare practice, clinic etc) content, structure, and authority so that when someone searches for symptoms, treatments, or providers, your website appears higher in the search results.
This helps drive more organic (unpaid) traffic to your site from people actively looking for healthcare information or services, ultimately leading to more enquiries, bookings, and patients.
Why is SEO important for medical and healthcare websites?
Patients rely heavily on search engines to find health information, choose providers, and make decisions about their care. In fact, most patients will search online before booking an appointment.
Healthcare SEO helps your website appear when (and where) these searches happen. Whether it’s “best dentist near me,” “physio for lower back pain,” or “what is a CPAP machine?” ranking well ensures your practice is seen, trusted, and chosen over competitors.
What makes Medical SEO different from standard SEO?
Medical SEO is held to a higher standard. It requires a more careful, informed approach. Because health-related content falls under YMYL (Your Money,Your Life), Google places extra scrutiny on it. That means your content needs to be accurate, trustworthy, and up to date. Always.
Our healthcare SEO strategies are built to meet these strict guidelines while still driving performance and visibility where it matters most.
What are the most important SEO factors for my healthcare site?
Some of the top SEO factors for healthcare websites include:
- High-quality, patient-first content that’s informative, accurate, and easy to understand
- Compliant messaging that avoids misleading or unapproved language
- Strong technical SEO, such as mobile optimisation, fast loading times, and secure browsing
- Local SEO, especially for practices targeting nearby patients
- Reputation signals, like consistent reviews and directory listings
- Authoritative backlinks that boost your site’s credibility and rankings
We address all of these, building a strong foundation for long-term visibility and growth.
Are reviews important for my practice’s SEO?
Yes, more than you might think. Reviews are trust signals, for both Google and your patients. It’s a ranking factor for local SEO and a major influence on patient decision-making.
Google uses reviews to determine the trustworthiness and relevance of your business. So, the more genuine, positive reviews you have across platforms like Google Business Profile, the more likely you are to rank well, and attract new patients.
Power Your Growth with SEO—Let’s Get started
From strategy to results, we optimise your website to rank higher, attract the right audience, and turn visibility into measurable growth.