eCommerce SEO
About eCommerce SEO
Running an eCommerce business is demanding. SEO shouldn't add 
to the chaos; it should cut through it. And that’s what we do.
At Digital Nomads HQ, we help Aussie online stores grow where it counts. Traffic, conversions, revenue. No copy-paste strategies. Just purpose-built eCommerce SEO that delivers measurable results. Experimentation and expertise mean we know what works. We’ve developed a proven framework for sustainable SEO tailored to platforms like Shopify, WooCommerce, Magento, and BigCommerce.
One client saw a 221% increase in organic conversions and a 67% jump in organic clicks in six months. Why? Because our strategies are built on insight, backed by data and focused on what actually moves the needle.
Advantage
Why choose us
Built to Convert
We don’t just drive traffic, we turn it into sales. Our team knows how users move through your store and builds SEO strategies that guide them to checkout.
Multi-Channel Experience
With expertise across content, paid, and social, we create integrated strategies that amplify your entire marketing mix.
Clarity & Transparency
You won’t be left wondering what’s happening with your SEO. What you see is what you get. Honest strategy, clear reporting and proactive communication.
Result Driven
SEO Clients
Over 100 SEO clients across Australia.
Increase in top 3 Keyword
An 85% increase in top 3 keywords for Automotive SEO campaigns.
Increase in Impressions
A 114% increase in organic impressions for medical and healthcare campaigns.
Increase in keywords
A 164% increase in attained keywords for automotive SEO campaigns.
Rumble Boxing
The House Call Vet
Just Autos
HVAC Parts & Accessories
Go Ride A Wave
Danny’s Desks & Chairs
SEO Built for Online Stores
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
WHY ECOMMERCE SEO?
Rank More, Sell More
Products don’t sell if they can’t be found. eCommerce SEO gets your products in front of the people searching for them.
Authority That Google and Shoppers Trust
High authority = higher rankings. We grow your domain strength through strategic backlink building, targeting trusted, niche-relevant sites that signal credibility to search engines.
UX That Drives Conversions
Getting traffic is only half the battle. You need action. We audit and improve key elements of user experience: speed, navigation, mobile responsiveness, and page structure.
Content That Performs
Getting traffic is only half the battle. You need action. We audit and improve key elements of user experience: speed, navigation, mobile responsiveness, and page structure.
How it works
We’ve simplified the process. No jargon or extras, but a clear strategy, consistent updates, and results you can measure
Every store is different, so we start by understanding yours. Your vision, your products, your audience. Then we align our SEO strategy with what actually matters to your bottom line.
You’ll get a clear, tailored strategy that outlines priorities, timelines, and what we’ll tackle first and why. We keep you updated at every step so you’re never left wondering where we’re at.
This is where the magic happens! We optimise your product pages, improve site structure, fix technical issues, build authority, and make your site easier to find and easier to buy from.
We don’t guess, we measure. Using tools like Google Analytics and Search Console, we monitor your performance and refine the strategy to keep things moving forward
Trusted by local & national brands
Real reviews, Real Clients
"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."
Andrew Gardiner Law
Andrew Gardiner, Director
"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."
Moggy's Group
Shania Muscat, Marketing
"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."
Cococoast Global
Janelle Russell, Director
"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."
LifeFlight
Jessica Thornton, Marketing Manager
Worked with digital nomads to redevelop our website and SEO services, these guys are unbelievable! Digital wizards with one of the best personal touches and collaborators! And no suggestion was too hard! And Faith Taylor was brilliant! Constantly updating us! Personally hate bad communication, but these guys were constantly onto us clarifying and pushing the project forward, really felt comfortable and confident with Faith in control of steering the project! These guys are the best!
Sanctuary Church
Dylan Goode
"We started working with Digital Nomads 1 year ago and they have been fantastic. Absolute gurus in the SEO space and Lauren does an amazing job with all our social media. We have learnt so much working with the team, and it really is a team of experts that you have around you assisting with all aspects of digital marketing. If you are serious about digital marketing then I highly recommend reaching out to Jodi and the team."
Synergy Mortgages
Brendan Philp, Director
"Digital Nomads have delivered an excellent standard of work building two separate websites for CRW Group. They are very communicative and work with our ideas while adding their creative expertise. They write quality blog posts for our SEO efforts and we have seen an uptick in web traffic due to their efforts. Highly recommend DNHQ for your marketing needs!"
CRW Cleaning
Kyle Booysen, Director
“Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ.”
Janelle R.
Cococoast Global, Owner
“Their communication is fantastic, very knowledgeable and they return phone call very quickly, they give us good reporting… yer we can’t fault them….Overall customer service I think is 5 stars, if I could give them 6 stars, id give them 6 stars.”
Colin M.
Mason Finance
“Digital Nomads HQ's branding aligned with the client's business goals and ideas. Digital Nomads HQ was attentive to requirements and delivered a high-value service based on their unique needs. The team was also highly motivated, professional, and easy to communicate with.”
Rene N.
Atelier Dental
Expert Team
Top Solutions
Why Us: Smart. Proven. Bold.
Proven Results
Proven Results
Get The Answers You’re Looking For
Got Your Own Questions? Chat with the team!
What is eCommerce SEO?
eCommerce SEO is the process of optimising your online store so your products appear higher in search engine results. It involves fine-tuning site structure, product pages, and content to attract more of the right traffic, and turn that traffic into sales.
Why is eCommerce SEO important for online stores?
Most shoppers start their product search on Google. If your store isn’t showing up, you’re missing out. SEO helps your products get found, boosting visibility, clicks, and conversions without relying solely on paid ads.
How is SEO for online stores different from regular SEO?
It’s more complex. eCommerce SEO deals with optimising hundreds (or thousands) of product and category pages, managing site speed for image-heavy content, and ensuring technical performance across the board.
What are the most important SEO factors for my eCommerce site?
Key factors include:
- Keyword research based on buying intent
- Clear, optimised product titles and descriptions
- Fast-loading pages and mobile responsiveness
- Clean site structure and internal linking
- Backlinks from trusted, relevant sources
Do product reviews help with SEO?
Yes, in more ways than one. Reviews add fresh, keyword-rich content to your product pages, which helps search engines understand your site’s relevance. But they also build trust with potential buyers. Plus, with the right structured data in place, reviews can appear as rich snippets (the star ratings you see in search results), which boosts credibility and improves click-through rates.
Is SEO something I can do myself?
While the SEO basics can be done, SEO is always changing, and staying ahead takes time. Algorithm changes, technical issues, and evolving best practices can make it hard to keep up. A specialist helps you keep up, get it right, and see results faster, while you focus on running your store.
Should every eCommerce business invest in SEO?
Absolutely. If you want sustainable growth, eCommerce SEO is one of the smartest investments you can make. It helps your products show up in Google when people are actively searching for them, bringing in more traffic without the ongoing cost of paid ads.
Unlike other marketing channels that stop working the moment you pause spending, good SEO keeps delivering results long after the work is done. For eCommerce stores with lots of products and categories, the potential reach is massive.
Power Your Growth with SEO—Let’s Get started
From strategy to results, we optimise your website to rank higher, attract the right audience, and turn visibility into measurable growth.
