Google Ads allows you to reach your clients where they are, at any given moment, allowing you to place your business and brand where it matters most. Google Ads is one of the greatest solutions for businesses looking for a cost-effective advertising platform that helps them grow their online sales.
We’re a team of Google Ads professionals. We’ve helped clients develop their online presence, target their market, and convert leads into paying customers by creating Google Ads campaigns that offer not only results but also the greatest ROAS possible. We take care of all the difficulties and hassles involved with operating a PPC campaign such as Google Ads so you can focus on building your business.
Start boosting your bottom line today by working with our award-winning agency. Our Google experts are ready to get your campaign off the ground!
Your success is our success! The return on ad spend (ROAS) when running Google Ads accounts is the most crucial aspect of each campaign.
We begin each Google Ads project with a meeting with you to discuss all of the important aspects of your business and your target market. Our Google Ads team at Digital Nomads HQ wants to make sure that Google Ads is the right fit for you before investing any time or money into your campaign.
There is so much promotional media and marketing strategies out there that it can be hard to find which suits your company best!
Google handles an obscene 2+ trillion searches a year. That’s more than 5 billion searches a day! Some of them are people searching for solutions to the problems that your company can bring. If you can help a user find the answer to their query, even in the form of an ad, they’re more likely to choose you over your rival.
At the most simple level, launching a Google Ads campaign is an easy way to get traffic from the search engine to your website. It can also play a vital role in increasing the scope of your marketing campaign, particularly if it is a short-term marketing campaign rather than a long-term one, where SEO (search engine optimisation) and other digital marketing techniques also play a part.
For those who don’t have the experience, We highly recommend the services of an experienced Google Ads agency. From diagnosing a serious fault in your conversion tracking to studying keywords and setting up a Google ads campaign on your behalf, it is important to deal with experts!
Utilising a Google Ads campaign remains as one of the best investments yet. This of course depends on your conversion rate, and the profit of the product sold.
For every dollar you spend on Google Ads, you could be getting back 2X, 4X, 8X or 20X.
When creating and managing your Google Ads campaign, our Google Ads experts utilize the latest techniques in order to ensure that your adverts continuously deliver a profitable return on investment.
To enlist the services of Chris and the rest of the team, call us on 1300 633 100 or complete the form linked below!
To make the most informed decision for your business, we have answered some of the most common Google Ads questions.
Google Ads, formerly known as Google Adwords, is an online advertising service by Google for businesses to advertise their products and services. Google Ads is one of many pay-per-click (PPC) advertising platforms that allows businesses to create hyper-targeted advertising campaigns that position their brand right in front of their customers.
If you have ever searched for anything on Google, you would likely have noticed that certain searches deliver results with a small ‘AD’ next to the link. This is a Google Ad!
Google Ads and SEO are two different advertising techniques used to generate web traffic. However, they both use keywords or search terms on Google to target potential customers. With the introduction of Google Ads, it was stated that any business could bid for a keyword related to their business and have their ad displayed alongside search results when a user searched for certain keywords.
However, in SEO, you must work harder to meet Google’s organic (non-paid) criteria in order to rank well on the search results. Search engine optimisation therefore provides far greater long-term results than Google Ads, and can deliver very high quality traffic and leads to your website.
CPC stands for ‘Cost Per Click’, and is the amount you are charged per click on your Google Ad.
The cost of each keyword can range from as little as $0.02 to hundreds of dollars, depending on its popularity and level of competition . The more popular it is,the more bidding competition you will have for it. For example, if your keyword is ‘Chocolate Cake Recipe’, this would be a very popular keyword and the cost per click would be higher than a less competitive one such as ‘Tie Dye Shirt’
The cost to run your Google Ad campaign depends on the level of competition for keywords,the number of words in each ad, and which location you target. For example, if you are advertising in Australia, but selected UK as your ‘Target Location’, you will be charged in GBP, not AUD.
You can either choose to set a daily budget for your campaign, or set a daily maximum amount you want to spend.
PPC (Pay-Per-Click) is an advertising model used to get traffic via paid search. If you bid on keywords in Google AdWords, for example, and someone searches for that keyword on Google, your ad will appear next to the organic listings along with the ads of your competitors. But unlike SEO, you don’t need to aim for ranking high organically – instead, you just have to ensure that your ad gets clicked.
PPC works because it is based on the principles of supply and demand: an advertiser sets a maximum bid and sets daily spending limits to control costs; then, when users search Google, AdWords selects which ads to show based on how muchadvertisers are willing to pay for each click.