Transforming Visibility

Industry

Services

Campaign Timeframe

12 Month SEO Campaign
IBUY4U SEO Case Study by Digital Nomads HQ

Introduction

IBUY4UQLD is a local real estate buyers agency dedicated to assisting buyers in purchasing residential or investment properties in Queensland, Australia. With years of experience, an in-depth understanding of the local market and robust industry connections IBUY4UQLD provides a comprehensive solution that makes property buying an effortless and rewarding journey. Their mission revolves around assisting home buyers and property investors in discovering their ideal properties while providing all the essential information to make confident and informed decisions, whether clients are seeking their dream home or looking to expand their investment portfolio.

The Brief

Despite being a reputable local real estate buyers agency with years of experience and unparalleled expertise, IBUY4UQLD had little to no online presence, hindering their ability to reach and engage with potential clients actively searching for their services.

This was the result of a number of factors, including inadequate keyword targeting, lack of valuable content, and technical SEO issues. To address these challenges and enhance their online visibility, IBUY4UQLD sough our expertise.

The Strategy

Our SEO strategies for IBUY4UQLD were comprehensive and targeted, designed to not only increase IBUY4UQLD’s visibility in search results but also to establish them as a trusted and authoritative resource in their industry and target location.

Homepage Enhancement

After an analysis of their current website, we identified areas for improvement in terms of copy, layout, and calls-to-action (CTAs). Our team collaborated closely with IBUY4UQLD to revamp the homepage, ensuring that it effectively conveyed their services and value to clients.

This involved refining the copy to be more compelling and persuasive, optimizing the layout for better user experience, and strategically placing CTAs to encourage user engagement and conversion. Additionally, we implemented schema markup to enhance the website’s appearance in search engine results, ultimately laying a solid foundation for improved SEO performance and increased visibility.

On-Page Optimization

Next, our focus was on optimising the homepage content to rank prominently for the primary term “Buyers Agent Sunshine Coast.” This involved optimising header tags, ensuring proper hierarchical structure, and enriching content to reflect the services offered and the target location.

Technical Enhancements

We implemented various technical components to enhance the website’s SEO performance. This included optimising SEO titles and meta descriptions, restructuring URLs for better readability and keyword targeting, optimising internal linking structure for improved navigation and crawlability, updating heading hierarchy, and optimising images for faster loading times and improved user experience.

Off-Page Authority Building

Lastly, we prioritized building external links from high-domain authority sites. This aspect was identified as IBUY4UQLD’s weakest element, and thus became our primary focus to strengthen the website’s overall authority and credibility in the eyes of search engines.

The Results

In just the short duration of their SEO campaign, IBUY4UQLD experienced significant growth across various key metrics.

Despite initially low rankings, we witnessed a remarkable improvement as several keywords surged to the first and second pages of search engine results within a few months. This indicated a significant enhancement in IBUY4UQLD’s online visibility and potential to attract organic traffic.

One of the most notable outcomes of our SEO efforts was the substantial increase in organic traffic to IBUY4UQLD’s website. This was accompanied by a noticeable jump in SERP (Search Engine Results Page) impressions, indicating a broader reach and higher visibility in search engine results. Lastly, there was also a notable uptick in click-through rates (CTRs) to the site, indicating an improved relevance of IBUY4UQLD’s listings in search results.

64%

Increase In Organic Traffic

73%

Increase In SERP Impressions

27%

Increase In CTR

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