Water Smart Plumbing

Answering the Call for Local Plumbing

Industry

Trades

Service

Campaign Timeframe

6 Month SEO Campaign

About

For over 25 years, Water Smart Plumbing has provided affordable and professional plumbing solutions across the Sunshine Coast.

The owner-operated team are licensed plumbers who take pride in delivering personal, high-quality service to homes, businesses, and industrial sites across the Sunshine Coast. Their strong reputation comes from being reliable and trustworthy in the local community. They needed a way to connect with a new generation of customers online.

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Increase In Keyword position

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Increase in SERP Impressions

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Increase In User Engagement

The Challenge

When you need a plumber, it’s usually urgent. When a pipe bursts or a drain blocks, the first step is a Google search. Despite their long-standing reputation, Water Smart Plumbing was not visible in these critical search results.

This meant they were losing business to local competitors who were easier to find online. The challenge was to translate their real-world expertise into a digital presence that could capture these high-intent local searches.

Create content to target local suburbs

Boost visibility through authority-building

Build a trusted domain with a high-quality backlink profile.

Review

It was a pleasure helping Water Smart Plumbing get found by more locals, making it easier for their team to connect with those needing their plumbing services.

Annabelle Head of SEO

The Strategy

KEYWORD-DRIVEN STRATEGY:

The campaign focused on making Water Smart Plumbing more discoverable to their local audience. We started by optimising the website’s content, integrating the keywords people on the Sunshine Coast use when they have a plumbing problem.

Website Optimisation:

We also improved the site’s structure with a comprehensive internal linking strategy, making it easier for both users and search engines to navigate. To build authority, we secured backlinks from reputable local sources.

Building Trust:

To build the site’s credibility, we secured backlinks from reputable websites in the health and aged care sectors, signalling to search engines that SureSafe was a trusted authority.

Making a Local Plumber the First Call

Our approach was designed to make Water Smart Plumbing the most visible and trusted option for anyone on the Sunshine Coast with a plumbing issue. The work connected their proven expertise with the people who needed it, right at the moment of need.

Audited the website and reviewed competitors for key opportunities.

Optimised on-page SEO and GMB to improve local visibility.

Strengthened backlink profile to build domain authority.

The Results

The campaign led to a noticeable rise in keyword rankings, a significant jump in search impressions, and greater engagement from visitors. This stronger online presence made it easier for local residents to find them in search results and get in touch when they needed a trusted plumber.

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Increase In Keyword Position

A higher average keyword position means Water Smart Plumbing now appears closer to the top of search results, where potential customers are most likely to see and click.

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Increase In SERP Impressions

This significant improvement in visibility means more people are seeing their name when searching for plumbing services, expanding their reach and building trust in the local market.

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Increase in User Engagement

Visitors are now spending more time on the site and viewing more pages. This shows the content is more relevant and the user experience is better, leading to more qualified enquiries.