Prestige Roof Transformations

Peak in Performance: Scaling Quality Leads

Industry

6 Month Digital Marketing Campaign

About

Prestige Roof Restorations is a Sunshine Coast, locally owned and operated specialist with years of experience in revitalizing home exteriors. Known for their commitment to excellence, they offer a seamless service experience.

From free, no-obligation quotes to a strictly tidy and professional job site. Their philosophy is simple: a job isn’t finished until both the customer and the team are 100% satisfied with the results. While their craftsmanship was top-tier, they needed a digital strategy that reflected this same level of precision, ensuring their marketing reached homeowners looking for quality and reliability.

43 %

Increase in Conversions

20 %

Decrease in Cost Per Conversion

21 %

Increase in CTR

The Challenge

Prestige Roof Transformations was investing in digital reach, but their funnel was “leaky.” Despite having a solid reputation, their online ads were attracting broad interest rather than qualified leads, leading to a high cost-per-acquisition.

Our goal for Prestige was to stop the ‘spray and pray’ approach. By sharpening their targeting and refining the user journey, we turned their ad spend into a high-precision tool for growth.

The cost to secure a single lead was eating into margins

Ad copy wasn't effectively differentiating their service

A significant amount of traffic was "dropping off"

Our goal with Prestige was to transform their digital presence from a general interest hub into a high-precision lead engine. By aligning high-intent search terms with a friction-less conversion path, we didn't just increase the volume of leads, we significantly lowered the cost of acquiring them.

Isla M.

Head of Advertising

The Strategy

Precision Search Targeting

We restructured their Google Ads account to focus on high-intent “buyer” keywords. By filtering out general DIY searches and focusing on localised, premium service queries, we ensured every click had a higher probability of converting.

Creative & Messaging Overhaul

We implemented a rigorous A/B testing schedule for ad copy. By highlighting “Before & After” transformations and emphasizing their professional warranty, we increased the Click-Through Rate (CTR) by over 21%, proving the messaging resonated with the target audience.

Conversion Rate Optimisation

It wasn’t just about the ads; we optimised the landing page experience. By streamlining the quote request form and adding trust signals (reviews and certifications).

A High-Performance Funnel

The strategy was designed to bridge the gap between local awareness and booked appointments. By focusing on high-intent search behavior and refining the digital user journey, we built a lead generation engine that doesn’t just attract clicks, but captures homeowners ready to invest in their property.

RESTACKED GOOGLE ADS FOR HIGH-INTENT SEARCH

OPTIMIsED LANDING PAGES TO DRIVE ACTION.

DATA-DRIVEN A/B TESTING FOR AD PERFORMANCE.

The Results

The strategic shift from broad visibility to conversion-focused precision delivered a significant impact on the bottom line. Prestige Roof Transformations now enjoys a more predictable and affordable lead generation engine.

43 %

Increase in Conversions

The campaign successfully captured a higher volume of quote requests from high-intent homeowners, providing the sales team with a consistent pipeline of new project opportunities.

20 %

Decrease in Cost Per Conversion

By refining targeting and eliminating wasted spend, each lead now costs significantly less to acquire, allowing the marketing budget to work harder and deliver a stronger return.

21 %

Increase in CTR

Increase In CTR

The new ad messaging resonated more effectively with the target audience. A higher click-through rate demonstrates that the ads were both more relevant and more compelling to potential customers.