Manage My Property

Making Property Management Services Discoverable

Industry

Real Estate

Service

Campaign Timeframe

3 Month SEO Campaign

About

Manage My Property is a directory designed to connect property owners, landlords, and tenants with professional property management agencies.

The platform provides a straightforward way for users to find and compare property managers. It features detailed company profiles and a simple matching system to help property owners find the right agency for their needs.

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Keywords Obtained

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First Page Positions

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Increase In Organic Traffic

The Challenge

Manage My Property had developed a useful tool, but it had a fundamental problem: property owners weren’t finding it. A directory’s value depends entirely on its traffic. Without visibility in search results, the platform couldn’t deliver on its promise to connect landlords with the agencies listed on the site.

The core issue was a lack of organic reach. They needed to appear in search results at the exact moment a property owner was looking for help, otherwise the platform served little purpose.

Improved homepage and navigation for organic traffic.

Implemented comprehensive technical and content optimisation.

Built authority through backlinks and retargeting users.

Review

For Manage My Property, we really focused on making their services a lot simpler to find online, which helped them connect smoothly with property owners seeking reliable management for their investments.

Lezahn SEO Specialist

The Strategy

Keyword Research and On-Site Optimisation:

The campaign started with research into the specific terms property owners use when searching for management services. We analysed search volumes and competition to identify the keywords that would attract qualified users.

Content Refinement for Local Relevance:

Next, we optimised the site’s existing content. Meta titles, descriptions, and headers were rewritten to align with our keyword targets. We also developed new, high-quality articles and guides that answered common questions, positioning the site as a genuinely useful resource.

Authority Building Through Backlinks:

To build the platform’s credibility, we secured backlinks from respected websites within the property industry, signalling to search engines that the directory was a trustworthy source of information.

Connecting Owners with Managers

Our approach was simple: make it easier for property owners to find the help they need. By focusing on the real-world questions people ask, we aimed to make Manage My Property the first and most relevant result they would see, turning the platform into a reliable bridge between landlords and agencies.

SIMPLIFIED DISCOVERY FOR PROPERTY OWNERS

FIRST-RESULT VISIBILITY IN SEARCH

BRIDGING THE GAP BETWEEN LANDLORDS and AGENCIES

The Results

The focused three-month campaign transformed the platform’s performance. By targeting the right keywords and building a foundation of trust with search engines, we delivered significant and measurable organic growth.

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Keywords Obtained

The site secured rankings for 172 competitive keywords directly related to property management services. These are the terms property owners use when actively looking for an agency.

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First Page Positions

Of those keywords, 17 landed on the first page of search results, putting the platform directly in front of potential customers at the most critical point in their search.

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Increase In Organic Traffic

This substantial traffic increase brought qualified visitors to the site. For the business, this meant more opportunities to connect property owners with the agencies listed in their directory, proving the platform’s value.