One of the reasons why Just Autos is so popular is that they have established themselves as experts in their field. They have a team of experienced technicians and performance specialists who are passionate about Toyota vehicles and have extensive knowledge about how to improve their performance. Customers who visit Just Autos come from all over Australia to take advantage of their knowledge and expertise.
Just Autos has been a loyal client of Digital Nomads HQ for several years. However, they expressed interest in dominating the Toyota 4×4 performance market in Australia. Their primary objective was to improve their online brand visibility, increase organic traffic, and drive more targeted leads to their website.
Digital Nomads worked with the Just Autos team to create a comprehensive SEO strategy, including a keyword planner that was not only designed to address the content gaps in Just Autos current content, but also look for opportunity for further, sustained growth of the brand.
We improved the homepage to attract more organic traffic and highlight all the services available for Toyota 4×4 models. This not only made it easier for users to navigate, but it also increased the authority of each individual service page through internal links.
We made a series of technical updates to our website, which included optimising the SEO titles and Meta descriptions for each page. Our goal was to align them with targeted keywords and create compelling snippets that grab users’ attention, while also improving the website’s relevance in search engine results.
To improve user experience and increase conversions, we optimised Just Autos blog template to encourage engagement, conversions, and click-through to other content on the site.
We collaborated with Just Autos to develop a content plan that maximises coverage of relevant content and popular performance upgrade topics across the automotive performance industry. We then wrote articles and scheduled mailers to complement these and help with retargeting to improve article traffic. This has been a huge success, with one of Just Autos most recent blogs having attained over 750 keywords, 50 of those being on the first page of the SERPS and generating over 1000 organic sessions to the Just Autos website in only a few months!
We then utilised an automation campaign to retarget users on the best-performing pages of the site. This helped increase the amount of returning users to the site and promoted conversions.
Finally, we implemented a robust authority-building strategy to establish our brand as a credible and authoritative source in the automotive performance industry.
In nine months, our SEO strategy for Just Autos has yielded a number of exciting results. We witnessed more than double the increase in organic website sessions, which means that the brand is more visible online.
With over 700 keywords ranking in the top 10 and over 350 ranking in the top 3 positions, which translated into a significant increase in organic impressions. This indicates that Just Autos is not only attracting increased traffic but is also dominating their industry in search results!
Digital Nomads HQ has successfully designed the client’s website. The team works collaboratively, touching base regularly to provide updates and feedback. They continue to impress with their knowledge of the latest digital marketing practices. The team is also responsive and accessible.
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Address: 208/45 Brisbane Road, Mooloolaba, QLD 4557
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