Heinemann Electrical & Solar

High-Voltage Growth Strategy

Industry

3 month paid Campaign

About

Heinemann Electrical & Solar is a locally owned and family-operated business with deep community roots and a specialised understanding of the unique electrical requirements for coastal properties.

Their team of licensed and insured professionals is dedicated to providing expert, reliable, and friendly service across a full spectrum of needs, ranging from essential electrical repairs to advanced solar and battery storage solutions. They ensure that quality service is accessible and transparent, prioritising customer trust before work even begins. The team partnered with us to translate their local trust into a dominant digital presence capable of capturing the high-demand renewable energy market.

392 %

Increase in Conversions

50 %

Decrease in Cost Per Conversion

84 %

Increase in CTR

The Challenge

The electrical and solar industry is one of the most competitive spaces in digital marketing, often plagued by high costs-per-click and low-quality inquiries. The team were capturing some interest, but the volume was too low to fuel significant business growth, and the cost to acquire those few leads was disproportionately high.

Stagnant Lead Volume

Underperforming Ad Engagement

Inefficient Budget Allocation

Review

For Rumble Boxing, we turned searches into sign-ups, making it simple for fitness lovers to find and join their local boxing community.

Chanie SEO Specialist

The Strategy

Search Precision

We restructured the Google Ads account to prioritise high-intent solar queries while aggressively filtering out generic or low-value electrical searches. By focusing on users actively looking for solar quotes and professional installations, we ensured the budget was utilised where it had the highest impact.

Compelling Value Propositions

We revamped the ad copy to highlight Heinemann’s specific strengths: local reliability, long-term savings, and expert installation. This holistic messaging shift was designed to build immediate trust, resulting in a massive 84.45% increase in Click-Through Rate.

A High-Performance Engine

The strategy was designed to bring clarity and massive scale to Heinemann’s digital marketing. By focusing on data-driven decisions and high-intent engagement, we built a presence that didn’t just look for clicks, but also converted.

SCALED CONVERSIONS THROUGH TARGETED SEARCH

HALVED THE COST OF ACQUISITION THROUGH CAMPAIGN EFFICIENCY

MAXIMIsED BRAND RELEVANCE WITH HIGH-ENGAGEMENT AD CREATIVE

The Results

The six-month campaign delivered a significant lift in online visibility and user engagement. This strategic approach established a strong, sustainable digital presence that now consistently drives new member enquiries across their local studios, turning online interest into real gym memberships.

392 %

Increase in Conversions

The most dramatic shift was the sheer volume of activity. We took the account from generating little, to providing a massive influx of new opportunities for the sales team.

50 %

Decrease in Cost Per Conversion

We didn’t just get more leads; we got them for half the price. By optimising every dollar spent, we reduced the acquisition cost significantly, doubling the efficiency of the marketing budget.

84 %

Increase in CTR

The ads became a magnet for high-intent users. By nearly doubling the click-through rate, we ensured that Heinemann Electrical & Solar became the first choice for users searching for energy solutions.