Microsoft Ads (Bing Ads)
Everyone pours budget into Google and often ignores the other search engine! Microsoft Ads reaches a high-value audience your competitors are not bidding against, lets you target decision-makers using LinkedIn data, and now puts you inside Copilot, usually for less per click.
Estimated value of $2,000 with no-obligation
Data Driven
Local Agency
Dream Team
Experienced Team
The performance team behind 1000+ Australian brands








Microsoft Ads Agency
Microsoft Ads Is the Audience Your Competitors Forgot Not Google's Backup Plan...
Every Australian advertiser pours budget into Google and treats Microsoft as an afterthought.
That is exactly the opportunity.
Bing and Microsoft search reach an audience that skews older, higher-income and often at a work computer.
Far fewer advertisers compete for it, so the clicks are usually cheaper, and the buyers are often better.
The mistake is assuming a smaller audience is not worth it. The only number that matters is what a customer costs you to win, and on Microsoft it is frequently lower.
And in 2026, it is not just Bing anymore.
Microsoft Ads is now the way into Copilot, and almost no one has noticed.
Microsoft owns LinkedIn and powers Copilot, its AI assistant with more than 320 million monthly users. That means you can target decision-makers by company, industry and seniority, and put your brand inside AI answers, while the competition is still thin.
That is exactly where we have built our edge.
Trusted by Clients
Why Choose Us
The audience your competitors ignore
LinkedIn targeting no other platform offers
Your way into Copilot and AI search
Result Driven
Industries
Served
No “one trick pony” – from Saas, Service, Mining to Medical we have the ability.
Client Retention rate
With no contracts, our results is backed by our retention %.
Ad Revenue
Generated
Generated for our partners through strategic campaigns.
Google Ads Clients
Trusted by over 250+ partners Australia-wide for our strategic Google Ads management.
Adelaide Expo Hire
Wright Choice Homes
Terawatt
Deionno Electrical & Solar
Aussie Cut
Prestige Roof Transformations
Our Microsoft Ads Services
Account setup or Google Ads import
We launch fast by importing and adapting your existing Google Ads campaigns into Microsoft, then tuning them for the platform, rather than rebuilding from scratch.
Keyword & audience strategy
We map the search terms and audiences worth bidding on for the Microsoft audience, which behaves differently to Google’s, and build campaigns around them.
LinkedIn profile targeting
We layer in company, industry, job function and seniority targeting to put your ads in front of the exact decision-makers you sell to.
Copilot & AI search campaigns
We set you up to appear inside Copilot conversations, getting your brand into Microsoft’s AI answers ahead of your competitors.
Conversion tracking
We build clean conversion tracking so the bidding learns from real outcomes and every dollar is measured, not guessed.
Reporting & optimisation
Ongoing optimisation and plain-English reporting that shows the incremental value Microsoft adds on top of your Google performance.
Our Process
Microsoft Ads, managed Properly
Incremental, never duplicate
Built for B2B decision-makers
We follow the cheaper clicks
Early into Copilot
Measured against your Google numbers
How We Run Your Microsoft Ads
At Digital Nomads HQ, we do not bolt Microsoft Ads on and forget it. We run it as a measured extension of your search strategy, built to add cheaper, profitable, incremental volume on top of what Google already delivers.
We learn your goals, your best customers and your Google performance, so we know what good looks like before we spend a dollar on Microsoft.
We import and adapt your campaigns, build the audience and LinkedIn targeting, and set up Copilot placements, mapped to a clear cost-per-acquisition target.
We refine bids, audiences and creative, move budget to what performs, and report the incremental value against Google.
Trusted by local & national brands









Real reviews, Real Clients
“Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ.”

Janelle R.
Cococoast Global, Owner
“Their communication is fantastic, very knowledgeable and they return phone call very quickly, they give us good reporting… yer we can’t fault them….Overall customer service I think is 5 stars, if I could give them 6 stars, id give them 6 stars.”

Colin M.
Mason Finance
“Digital Nomads HQ's branding aligned with the client's business goals and ideas. Digital Nomads HQ was attentive to requirements and delivered a high-value service based on their unique needs. The team was also highly motivated, professional, and easy to communicate with.”

Rene N.
Atelier Dental
"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."

Andrew Gardiner Law
Andrew Gardiner, Director
"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."

Moggy's Group
Shania Muscat, Marketing
"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."

Cococoast Global
Janelle Russell, Director
"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."

LifeFlight
Jessica Thornton, Marketing Manager
Worked with digital nomads to redevelop our website and SEO services, these guys are unbelievable! Digital wizards with one of the best personal touches and collaborators! And no suggestion was too hard! And Faith Taylor was brilliant! Constantly updating us! Personally hate bad communication, but these guys were constantly onto us clarifying and pushing the project forward, really felt comfortable and confident with Faith in control of steering the project! These guys are the best!

Sanctuary Church
Dylan Goode
"We started working with Digital Nomads 1 year ago and they have been fantastic. Absolute gurus in the SEO space and Lauren does an amazing job with all our social media. We have learnt so much working with the team, and it really is a team of experts that you have around you assisting with all aspects of digital marketing. If you are serious about digital marketing then I highly recommend reaching out to Jodi and the team."

Synergy Mortgages
Brendan Philp, Director
"Digital Nomads have delivered an excellent standard of work building two separate websites for CRW Group. They are very communicative and work with our ideas while adding their creative expertise. They write quality blog posts for our SEO efforts and we have seen an uptick in web traffic due to their efforts. Highly recommend DNHQ for your marketing needs!"

CRW Cleaning
Kyle Booysen, Director
Expert Team
Top Solutions
Why Us: Smart. Proven. Bold.
Proven Results
Proven Results
Microsoft Ads FAQs
Here are the answers to the questions we hear most. If you don’t see yours, just ask!
Are Microsoft Ads the same as Bing Ads?
Are Microsoft Ads worth it in Australia?
How is the Microsoft audience different from Google?
Can I really target LinkedIn audiences?
Do Microsoft Ads show inside Copilot?
Can you reuse my existing Google Ads?
Fuel your next campaign—let’s get started
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