The Wrap Boutique

A Premium Finish for Online Performance

Industry

Automotive

Service

Campaign Timeframe

3 Month SEO Campaign

About

Based in Brisbane, The Wrap Boutique is a high-end vehicle wrapping and graphic design studio specialising in luxury car wraps, fleet branding, and premium paint protection.

Known for working with some of the most prestigious vehicles and brands in Brisbane, their bespoke services are designed to enhance a car’s aesthetic and preserve its showroom finish. From exotic supercars to commercial fleets, each vehicle receives the same level of precision and care, ensuring a flawless execution.

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Increase in Organic Sessions

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improvement in average keyword position

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Increase in Organic Impressions

The Challenge

The Wrap Boutique delivers a world-class service, but their digital presence didn’t reflect the premium nature of their work. While their reputation was growing through word-of-mouth, their website wasn’t attracting the right type of client—owners of luxury vehicles and decision-makers for commercial fleets. The problem wasn’t just a lack of traffic; it was a lack of qualified traffic. They needed an online presence that appealed to a high-end market and clearly communicated the quality and precision of their craftsmanship.

Online presence didn't match their premium brand.

Needed to attract a niche, high-end audience.

Lacked visibility for high-value search terms.

It was fantastic working with The Wrap Boutique to create an online presence that truly matches the premium quality of their work. We focused on connecting them with the right high-end clients, and the results speak for themselves.

Lezahne

SEO Specialist

The Strategy

Identifying Opportunity:

The campaign began with a full SEO and content audit, combined with keyword research focused on the niche luxury vehicle market. This allowed us to identify high-value search terms that would attract the right audience.

Website Optimisation:

With a clear direction, we performed a full-page optimisation. We enriched key service pages with detailed information and revamped page layouts to create a seamless, premium user experience that kept visitors engaged and guided them towards taking action.

Stengthen Authority:

Finally, to build the site’s authority and credibility, we implemented a targeted backlink strategy. By securing placements on high-quality, relevant automotive and business websites, we strengthened their online reputation and improved their search engine rankings.

From the Showroom to the Search Results

The strategy was designed to create an online presence as sharp, polished, and high-performing as their vehicle wraps. By focusing on a premium user experience and targeting a niche audience, we aimed to turn their website into a powerful tool for attracting high-end clients.

Conducted niche keyword research for luxury vehicles.

Revamped page layouts for a premium user experience.

Built authority with high-quality, relevant backlinks.

The Results

In just four months, the campaign delivered outstanding results across the board, setting The Wrap Boutique up for sustained growth. Organic impressions soared, leading to a significant increase in qualified website leads from visitors actively engaging with the site.

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Increase in Organic Sessions

This explosive growth in organic traffic demonstrates the success of the strategy in connecting the brand with a highly relevant, motivated audience.

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Improvement in Average Keyword Position

A 31% improvement in average keyword position means their rankings are climbing higher for the terms that matter most, putting them directly in front of their ideal customers.

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Increase in Organic Impressions

This significant increase in visibility means their brand is now seen far more frequently by people searching for luxury and commercial vehicle wrapping services in Brisbane.