GWM Ringwood

A Clearer Road to Customer Leads

Industry

Automotive

Service

Paid Media, Social Media

Campaign Timeframe

6 Month SEO Campaign

About

GWM Ringwood is a family-owned dealership providing a friendly and professional car buying experience for customers in Melbourne and the surrounding areas.

Their modern showroom and knowledgeable staff are focused on making the process easy and enjoyable. From the first enquiry to aftersales support, the team goes the extra mile to ensure every customer feels confident. While leads were coming in steadily, their marketing process lacked clarity and a streamlined structure.

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increase in FB Ads Leads

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Decrease in FB Ads Cost Per Lead

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Increase FB Ads CTR

The Challenge

GWM Ringwood’s marketing efforts were generating leads, but the process was inefficient and untrackable. The team was spending too much time managing ad creative and organic content, without a clear system for measuring what was actually working. Without reliable tracking, they had no visibility on which channels were driving leads or delivering a return on investment. This lack of clarity was limiting their ability to make informed decisions and scale their growth, even though customer demand was strong.

Lacked clear visibility on marketing performance.

Needed to streamline inefficient marketing tasks.

Sought to consolidate paid and organic social.

For GWM Ringwood, our focus was on bringing clarity and efficiency to their social media ads. It was great to see this streamlined approach not only increase their leads but also lower their costs, giving them a clear path for growth.

Lauren

Social Media Specialist

The Strategy

Streamlined Customer Journey:

The goal was to create a streamlined and measurable system for lead generation. We developed a series of “always-on” Meta ad campaigns designed to connect with customers at every stage of their buying journey, from initial interest to the point of purchase.

Refined messaging:

Instead of aggressive sales tactics, the ad creative used a friendly, helpful tone that aligned with their brand. We used A/B testing to refine messaging, imagery, and calls-to-action, ensuring the ads were always performing at their best.

Client Collaboration:

Close collaboration with the GWM Ringwood team ensured online promotions were always aligned with showroom activity, creating a seamless experience for customers.

A More Efficient Engine for Lead Generation

The strategy was designed to bring clarity and efficiency to their marketing. By focusing on meaningful engagement and data-driven decisions, we built a social media presence that not only looked great but worked hard to connect and convert potential customers.

Developed always-on, dynamic Meta ad campaigns.

Used friendly, brand-aligned messaging to build trust.

Used A/B testing to refine messaging and creative.

The Results

The new strategy delivered immediate and consistent month-on-month improvements across all key metrics. By moving to a data-driven approach, the campaigns provided a clear, measurable return on investment and established a sustainable system for growth. This gave the GWM team the confidence that their marketing budget was working effectively to drive tangible results.

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Increase in FB Ads Leads

The campaigns successfully drove a higher volume of enquiries from potential buyers, creating more opportunities for the sales team to engage with interested customers.

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Decrease in FB Ads Cost Per Lead

Each lead now costs significantly less to acquire. This improved efficiency means their marketing budget is working harder, delivering a stronger return on investment.

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Increase FB Ads CTR

The ads were more engaging and relevant to their target audience. A higher click-through rate shows that more people who saw the ads were interested enough to take the next step.