5.0
Automotive 
Digital Marketing
Sunshine Coast digital marketing agency that gets your business results! A digital marketing partnership for success.
5.0
165+ Reviews
Marketing in the Fast Lane
At Digital Nomads HQ, we know what you’re up against. Tight local markets demand sharp focus. Your customers 
expect timely, relevant messaging. And the competition? It only makes standing out harder.
That’s why we don’t do ‘one-size-fits-all.’ With over 25 years of combined experience, we build clear, data-driven strategies tailored specifically for automotive businesses.
We strip away the marketing jargon and focus on what matters: getting you in front of people who want your service, generating leads that are worth your time, and making every part of your online presence work harder, smarter, and with purpose.
How Our Clients Grow
From successful projects to satisfied clients, our metrics show the impact we make.
Automotive companies
Over 15 automotive campaigns managed across Australia
Managed in paid advertising
Over $1 million managed in automotive campaigns across Australia
Paid Conversions
3X conversions for paid marketing campaigns across Australia
Increase in online visiblity
In 6 months, our clients have seen an average 60% increase in visibility.
Innovative Solutions, Proven Performance
GWM
Rumble Boxing
The House Call Vet
Just Autos
Scubaworld
Gowan Lea Timbers
We Don’t Just Talk. We Do.
Automotive marketing isn’t one-size-fits-all. Here’s how we make it effective:
ROI-Driven Strategy, Not Just Tactics
Every move we make centres on delivering return on investment. Not flashy tactics or “quick fixes”. We focus on strategy that makes sense for your business and drives measurable growth.
One Team, Fully In-House
From discovery to execution, our entire team works together under one roof. That means faster turnarounds, clearer communication, and a seamless, unified approach across every channel.
Real Partnership
We don’t just “do” marketing. We’re an extension of your team. That means open, ongoing collaboration where your focus guides every decision and strategies that grows as you do.
Trusted by local & national brands
What Works In Automotive Marketing?
Get Found Everywhere
If you’re not showing up on search, maps, and socials, you’re basically invisible. We make sure your automotive business is front and centre, wherever your customers are hunting.
Make Your Website Work Hard (Not Just Look Pretty)
Your website should be a lean, mean, lead-generating machine. We tweak every button, post and landing page so visitors don’t just browse, they book, call, and convert.
Build Trust with Rock-Solid Consistency
Mixed messages kill trust. We keep your brand voice tight and on-point across all channels, so customers know exactly who you are, what you offer and why you’re the best.
Align Your Channels Like a Boss
A scattered approach wastes time and money. We unify your marketing channels to deliver a seamless, powerful experience that drives results and grows your brand.
Flex and Scale with the Speed of Your Market
The automotive market moves fast, and so do we. Our data-led strategies adapt and scale with your business, so you’re always ready for what’s next without missing a beat.
Real reviews, Real Clients
"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."
Andrew Gardiner Law
Andrew Gardiner, Director
"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."
Moggy's Group
Shania Muscat, Marketing
"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."
Cococoast Global
Janelle Russell, Director
"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."
LifeFlight
Jessica Thornton, Marketing Manager
“Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ.”
Janelle R.
Cococoast Global, Owner
“Their communication is fantastic, very knowledgeable and they return phone call very quickly, they give us good reporting… yer we can’t fault them….Overall customer service I think is 5 stars, if I could give them 6 stars, id give them 6 stars.”
Colin M.
Mason Finance
“Digital Nomads HQ's branding aligned with the client's business goals and ideas. Digital Nomads HQ was attentive to requirements and delivered a high-value service based on their unique needs. The team was also highly motivated, professional, and easy to communicate with.”
Rene N.
Atelier Dental
Expert Team
Top Solutions
Why Us: Smart. Proven. Bold.
Proven Results
Proven Results
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
How We Roll
We keep it straightforward and seriously effective. Here’s how we turn your automotive marketing from scattered noise into a finely tuned engine that drives growth.
We dig deep and pull no punches. What’s working? What’s not? Where’s the gold hiding? We get your story, so there’s no guesswork, just sharp insight and sharper strategies.
Next, we map out a clear plan of action. This means setting measurable objectives, choosing the right channels, and crafting strategies that make sense for your unique business and your budget.
We hit the ground running, launching campaigns, tweaking your site, managing your ads, with laser focus, making sure every move drives results.
Marketing isn’t set-and-forget. We continuously monitor results, analyse data, and fine-tune every tactic to keep driving better, smarter outcomes. Because good enough isn’t good enough.
Recognised local team, proven success.
We’re not just an agency — we’re a team of experts driving results and earning national recognition
Global Agency Awards Finalist
Proudly finalists in the Global Agency Awards for “Best SEO Campaign” in 2025.
Clutch Global 1000
Proudly awarded #260 out of 262,000 digital marketing agencies worldwide in 2023 & 2024
Global Search Finalist
Proudly achieved Global Search Finalist in 2024 for our SEO campaign in the Health & Medical sector
Everything You Need to Know (And Maybe More)
If something’s not covered here, just reach out. We love a good chat!
Why Is Digital Marketing Important for the Automotive Industry?
The automotive industry is shifting fast, and so are buyers. More people are embracing the full online experience, whether that’s researching a new car, booking a service, or ordering parts, all without ever setting foot in a showroom, workshop, or store.
While big purchases like buying a car online used to feel risky, the pandemic sped up this shift, making consumers more comfortable shopping digitally.
Three key reasons make digital marketing vital:
- Accessibility: Whether your customers are hunting for a new set of tyres, scheduling a service, or comparing vehicle models, they’re doing it online, from their couch and at any hour. A strong digital presence makes sure they find you first.
- Convenience: Service bookings, parts orders, or even virtual consultations can happen online now. Easy scheduling and online tools make your business the obvious choice for busy customers.
- Ease: Clear information, transparent pricing, and helpful content remove the intimidation factor, whether it’s buying a car or trusting a mechanic with a major repair.
Without a strong digital presence, your business risks missing out on this huge, tech-savvy audience.
What Makes Automotive Digital Marketing Different from General Marketing?
Unlike many industries, automotive purchases and services often involve high value, careful consideration, and a lot of research before commitment. It’s about deeply understanding the unique journey and needs of your specific audience and communicating your value and offering.
- High-Value, High-Consideration Purchase & Services: Whether a customer is buying a new car, booking a repair, or ordering parts, they want detailed, trustworthy information. Your digital strategy needs to provide clear pricing, transparent service details, virtual tours, or walkthroughs to reassure and inform.
- Data-Driven Personalisation: We use data to understand behaviour, preferences, location, and service history to tailor your messaging across every touchpoint. This targeted approach ensures you reach the right people with the right message at the right time.
- Trust Through Reviews: In automotive services and parts, online testimonials and reviews can make or break your reputation. By gathering, managing, and showcasing positive reviews, you can build strong credibility and confidence with prospective customers.
- Seamless Online-Offline Integration: Whether it’s booking a mechanic appointment online, ordering parts for pickup, or scheduling a test drive, we connect your digital presence with physical touchpoints.
- Content That Educates: From maintenance tips and how-to guides to financing options and product comparisons, well-crafted content builds your authority and helps customers make informed decisions.
How Long Before I See Results?
That depends entirely on the type of digital marketing strategies you choose and your investment. For example, Google Ads can deliver fast, targeted leads (sometimes within days) because they put your business in front of buyers actively searching right now. On the other hand, SEO and brand-building are longer-term strategies. They typically take 3 to 6 months to show measurable improvements, with ongoing growth beyond that as your online presence strengthens.
Can You Work with Small Dealerships and Independent Mechanics?
Absolutely. Our strategies scale with your business, whether you’re a one-person workshop or a multi-location dealership. We tailor everything to fit your size, objectives, and budget.
Will I Have Direct Communication with the Team?
Yes, definitely. Transparency and partnership are at the core of how we work. You’ll have a dedicated account manager who keeps you in the loop with regular updates and is easy to reach whenever you need.
SEO vs Google Ads. Which Is Best for My Automotive Business?
Both SEO and Google Ads play important roles in a smart automotive digital marketing strategy, but they serve different purposes, and knowing when to use each can make all the difference.
- Google Ads are your go-to for quick, targeted leads. When managed well, these paid campaigns put your business front and centre right when potential customers are actively searching for what you offer. This makes them ideal for promotions, seasonal campaigns, or when you need to boost sales quickly.
- SEO (Search Engine Optimization) is a long-term strategy that builds your brand’s authority and organic presence gradually, making sure your business shows up consistently in search results without ongoing ad spend. It helps attract steady, high-quality traffic from people across a variety of touchpoints in the marketing funnel. SEO also supports trust and credibility through quality content, reviews, and a strong website experience, driving sustainable growth and cost-effective leads long after the initial effort.
The smartest approach? A tailored blend of both. Using Google Ads and SEO together lets you capture immediate opportunities while building a lasting digital footprint. This way, you get the best of both worlds: fast, intent-driven leads today, and continuous organic growth tomorrow.
What Are the Foundations of a Successful Automotive Digital Marketing Strategy?
The automotive market is competitive but full of opportunity. The key is optimising every touchpoint along the buyer’s journey:
- A fast, user-friendly website that converts visitors.
- Paid media campaigns that target high-intent buyers.
- Organic SEO to build long-term authority and capture ongoing traffic.
Aligning these elements creates a seamless experience that guides buyers smoothly from discovery to purchase.
What Does Success Look Like in Automotive Digital Marketing?
Success can mean different things depending on your business objectives, but there are several key performance indicators (KPIs) that commonly define a winning automotive marketing campaign:
- Increased Qualified Leads: Not just any leads, but potential customers who are genuinely interested in buying a vehicle, booking a service, or purchasing parts.
- Higher Website Engagement: Metrics like longer visit duration, more pages viewed per session, and lower bounce rates show that your website is connecting with visitors and guiding them effectively.
- Improved Conversion Rates: Whether it’s online form submissions, phone calls, or direct purchases, this means more visitors are taking meaningful action.
- Stronger Brand Awareness: Growing your visibility and recognition in your local market or industry niche ensures you’re top of mind when customers are ready to buy or service.
- Positive Customer Reviews and Reputation: Online testimonials build trust and influence new buyers, reflecting well on your business and amplifying your marketing efforts.
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