Building a New Channel for Commercial Leads
About
Based in Gympie, QLD, Asset Cabins & Homes manufactures high-quality modular cabins and buildings 
for tourist parks and commercial clients across Australia.
Keywords In Top 3 Ranking Positions
Increase in SERP Impressions
Increase In CTR
The Challenge
Asset Cabins & Homes had a strong reputation built on word-of-mouth referrals, but this single channel was limiting their growth. They weren’t visible online to the commercial clients—like holiday park owners—who were actively searching for modular building suppliers.
This lack of online visibility meant they were missing significant opportunities to secure larger commercial projects and diversify their client base.
Attract commercial clients through high-intent keyword targeting
Build industry authority through strategic backlink acquisition
Showcase product quality through optimised visual content
Review
It was great working with the Asset Cabins & Homes team! We helped them dominate online search for quality modular buildings, connecting them with valuable commercial clients and driving remarkable growth.
Chanie SEO Specialist
The Strategy
Competitor Analysis:
The campaign began with a detailed analysis of their organic competitors, which helped identify high-volume keywords their target audience was using. Based on this, we created new pages specifically designed to rank for these terms and attract commercial clients.
Establish Credibility and Authority Online:
The content was optimised to showcase their product quality and build visual authority. To establish credibility, we also secured guest posts and backlinks from respected websites within the construction and holiday park industries.
From Local Reputation to National Visibility
Created targeted pages for high-volume commercial keywords
Secured backlinks from construction and holiday park websites
Optimised content to showcase product quality and authority
The Results
Keywords In Top 3 Ranking Positions
Keywords In Top 3 Ranking Positions
Increase In SERP Impressions
Increase In SERP Impressions
Increase in CTR
Increase in CTR
Content
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