SureSafe Personal Alarms

A Direct Line to Independent Living

Industry

eCommerce

Service

Campaign Timeframe

6 Month SEO Campaign

About

SureSafe Personal Alarms is a trusted Australian brand providing personal and medical alarm systems that help people live with greater security and dignity.

As a key supplier to the aged care sector, SureSafe’s reputation is built on providing affordable, accessible, and functional safety solutions. Their website, however, needed to work harder to connect them directly with the individuals and families searching for these products online.

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Increase In Organic sessions

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Increase in Organic Conversions

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Increase In Organic Clicks

The Challenge

SureSafe had built a strong reputation with aged care providers. Their website, however, wasn’t reaching a crucial audience: the end-users. Families and individuals looking for personal alarm systems online simply weren’t finding them. This situation meant their e-commerce platform was underperforming. They were missing a significant market of people actively seeking solutions for independent living. The challenge was clear: make their website as effective at generating sales as their products were at providing safety.

Uncover opportunities through site audits and competitor analysis.

Boost local visibility with strong on-page SEO and GMB presence.

Build a trusted domain with a high-quality backlink profile.

Review

We helped SureSafe Personal Alarms make important safety solutions easy to find online, connecting them with more customers and helping their families feel safer.

Annabelle Head of SEO

The Strategy

KEYWORD-DRIVEN STRATEGY:

The six-month campaign focused on turning the website into a reliable, direct-to-consumer sales channel. We started by researching the specific keywords people use when looking for personal and medical alarms for themselves or family members.

Website Optimisation:

The website’s technical foundation was improved to ensure faster load times and a cleaner user experience. We then optimised every product page, making the information clearer and the path to purchase simpler.

Building Trust:

To build the site’s credibility, we secured backlinks from reputable websites in the health and aged care sectors, signalling to search engines that SureSafe was a trusted authority.

From Online Search to Peace of Mind

The strategy was designed to connect SureSafe directly with the people who need their products most. By improving their visibility and making the website easier to use, we aimed to transform their online store into a powerful tool for lead generation and direct sales.

Audited the website and reviewed competitors for key opportunities.

Optimised on-page SEO and GMB to improve local visibility.

Strengthened backlink profile to build domain authority.

The Results

In just three months, the focused SEO work delivered a significant improvement in the studio’s online visibility and website traffic. The results show how effective a targeted, local campaign can be in attracting the right audience.

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Increase in Organic Sessions

This increase in traffic came from local users with a genuine interest in their services, bringing more potential new members to the website.

Position Increase For Primary Keyword

Their main keyword, “Reformer Pilates Buderim,” jumped 35 positions to land on the first page of Google. This puts them directly in front of their most valuable local audience.

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Increase in Keywords

The number of keywords the site ranks for more than doubled, from 21 to 47. This expanded their online reach, creating more ways for local residents to find their studio.