Connecting Studios with Local Members
About
Rumble Boxing offers accessible, high-energy boxing classes across Australia, 
building communities within its franchise studios.
Their model is built on making boxing accessible to everyone, from beginners to experienced athletes. With multiple locations, they focus on creating a fun and empowering environment that brings people together through fitness.
Increase In Engaged Sessions
Increase In New Users
Keywords In Top 3
The Challenge
For a franchise like Rumble Boxing, local search is everything. Yet, their individual studios were invisible to people searching for fitness classes in their area. This meant they were missing out on connecting with potential new members at the exact moment they were motivated to join a gym.
The problem wasn’t their product; it was a lack of digital visibility that prevented them from reaching a wider local audience and turning search interest into new memberships.
Conducted keyword research for relevant fitness terms
Addressed technical issues, improving site performance
Optimised page content and secured high-quality, relevant backlinks
Review
For Rumble Boxing, we turned searches into sign-ups, making it simple for fitness lovers to find and join their local boxing community.
Chanie SEO Specialist
The Strategy
Keyword Research:
The campaign began with keyword research to identify the terms people use when looking for boxing and fitness classes, both nationally and in specific suburbs. A technical audit addressed site-wide issues holding back performance, including page speed and mobile usability.
Website Optimisation and authority Building:
We then optimised the content on every page, ensuring it aligned with our keyword targets while remaining true to the Rumble brand. To build the site’s authority, we secured backlinks from respected fitness and lifestyle websites.
From Local Search to Studio Sign-up
The strategy was designed to make Rumble Boxing the most visible and relevant option for local fitness searches. By aligning their online presence with what potential members were looking for, we helped turn search engine queries into new studio memberships.
IDENTIFIED FITNESS and BOXING KEYWORDS THROUGH RESEARCH
OPTIMISED WEBSITE CONTENT AND CREATED NEW PAGES TO SERVE LOCAL FITNESS SEEKERS
SECURED QUALITY BACKLINKS, STRENGTHENING ONLINE CREDIBILITY AND LOCAL VISIBILITY
The Results
The six-month campaign delivered a significant lift in online visibility and user engagement. This strategic approach established a strong, sustainable digital presence that now consistently drives new member enquiries across their local studios, turning online interest into real gym memberships.
Increase In Engaged Sessions
Increase In Engaged Sessions
This increase shows that the new traffic was highly relevant. Visitors were spending more time on the site, exploring classes and locations, indicating a strong interest in joining.
Increase In New Users
Increase In New Users
The campaign successfully reached a broader audience beyond their existing community, bringing a significant influx of potential new members to the website.
Keywords In Top 3
Keywords In Top 3
Securing top-three rankings for 31 key search terms placed Rumble Boxing in the most prominent positions in local search results, connecting them with users at the critical point of decision.
Content
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