A Digital Upgrade for a Specialist Supplier
About
HVAC Parts & Accessories is a local Australian business 
supplying commercial clients with high-quality HVAC units and repair parts.
Through strong partnerships with key supply chain companies, HVACPA provides a comprehensive range of HVAC products. Their team’s technical knowledge is a key part of their service, ensuring clients get the right solution for their specific needs.
Increase in User Engagement
Increase in SERP Impressions
The Challenge
The HVACPA website was holding the business back. It was visually outdated, difficult for customers to navigate, and lacked the technical framework needed for a smooth eCommerce experience.
The HVACPA website’s poor user experience was costing them sales and undermining their credibility. They were losing ground to competitors with more functional websites. The challenge was to modernise their digital presence with a full redesign that could improve online visibility and support online sales.
Transformed website with new user-friendly design.
Integrated relevant keywords across product descriptions.
Implemented on-page SEO and built strategic authority.
Review
It was fantastic to redesign HVAC Parts & Accessories' website – we made it a lot simpler for their commercial clients to find exactly what they needed and buy it, which was a big help to their online business.
Mitch Web Developer
The Strategy
Competitor Research:
The project began with keyword and competitor research to understand how commercial clients search for HVAC parts online. This research guided the structure of the new website.
A Fresh Start:
We redesigned the site from the ground up, creating a clean layout focused on user experience. The new design made it simple for customers to find the correct parts and make a purchase.
A Strong Foundation:
Comprehensive on-page SEO was implemented across the new site, with clear, concise product descriptions that were useful for both customers and search engines. To build the site’s digital authority, we also secured backlinks from reputable industry sources.
A Website That Works
The goal was to create a digital presence that matched HVACPA’s industry knowledge. Our strategy combined a modern, user-focused design with targeted SEO, resulting in a website that builds trust and makes it easier for clients to do business with them.
Developed a new website to improve user flow.
Implemented competitor research to identify content gaps
Optimised product pages and improved site authority through link building
The Results
The new website and SEO campaign delivered a significant improvement in performance. HVACPA now has a digital presence that reflects their technical expertise and allows them to compete effectively with established suppliers.
Increase in User Engagement
Increase in organic traffic
This increase shows the new design was successful. Visitors are now spending more time on the site, exploring products, and taking meaningful actions, which is a clear indicator of a better user experience.
Increase in SERP Impressions
Increase in SERP Impressions
The surge in search engine impressions means HVACPA’s website is now far more visible to potential customers who are actively searching for HVAC parts and equipment.
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