What is Organic Traffic?
Organic traffic refers to visitors who land on your website through unpaid search results (SERPs). In other words, these are the people who find your site by searching for relevant keywords on search engines like Google without clicking on paid ads.
Why is Organic Traffic Important?
- Cost-Effective: Unlike paid advertising, organic traffic doesn’t require you to spend money for clicks. Once your content is established and ranking well, it can continue to bring in visitors over time without ongoing costs (besides your SEO investment, of course!).
- Trust and Credibility: Users tend to trust organic search results more than paid ads. If Google thinks it’s good enough to be on top of the search results, then it is most likely to be relevant and valuable.
- Long-Term Results: While building organic traffic takes time, the results can be long-lasting. With continuous optimisation and fresh, quality content, your site can maintain a steady flow of visitors.
- Engagement: Organic traffic often leads to higher engagement rates because users are actively searching for information or solutions that you are offering. This means they are more likely to spend time on your site, explore more pages, and even convert into customers!
