What is Local Business Schema?
LocalBusiness Schema markup is a type of structured data used on websites that provides Google with specific information about the running of a local business. This information will depend on the type of business but generally will include the address, working hours, price range, menu, contact information, and more.
This information is formatted in a specific way that is outlined in the Schema.org website guidelines, generally in a JSON-LD format. This information is easy for Google to read and index, helping local businesses appear in local search results on Google Maps.
Here’s an example of the structured data that Digital Nomads HQ uses for LocalBusiness:
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “LocalBusiness”,
“name”: “Digital Marketing Sunshine Coast”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “208/45 Brisbane Road”,
“addressLocality”: “Mooloolaba”,
“addressRegion”: “Queensland”,
“postalCode”: “4557”,
“addressCountry”: “AU”
},
“telephone”: “1300633100”,
“openingHours”: “Mo-Fr 08:30-17:00”,
“url”: “https://digitalnomadshq.com.au/”
}
</script>
