What is a Link Scheme?
Link schemes (also called link spam) is an activity to attempt to manipulate Google’s ranking algorithm with unnatural links. Link schemes include links to your website as well as outgoing links from your website.
Types of Link Schemes
According to Google’s Spam Policies the following are examples of link schemes:
- Buying or selling links
- Excessive link exchanges
- Automated link placements
- Requiring links as part of a Terms of Service of other agreement
- Over-optimised guest posts with excessive outgoing links
So…It’s Probably Best To Avoid Link Schemes
We don’t recommend participating in the above link scheme tactics. Not only does it completely go against Google’s spam policies, Google can detect a link scheme at any time and penalise your website.
