Immediate Visibility for a High-Demand Trade

About
Sellcon is a licensed demolition contractor serving the Sunshine Coast, Gympie, and North Brisbane, with a reputation for completing projects on time and on budget.
With expertise across a wide service area, Sellcon is a go-to choice for demolition projects where precision and reliability are essential. Their business is built on a straightforward commitment to quality work that has earned them trust with clients throughout the South East Queensland.
Increase In Keywords
Total Conversions
Increase in CTR Via Paid Search

The Challenge
In the demolition industry, jobs are often urgent. When a client needs a contractor, their first stop is a Google search. Sellcon, despite its strong local reputation, was invisible in these critical search results.
This meant they were consistently losing out on valuable, high-intent work to more visible competitors. The problem wasn’t their service; it was a lack of digital presence at the moment when potential customers needed them.
Identified valuable keywords for demolition services.
Optimised website and crafted smart ad campaigns.
Continuously monitored and adjusted for improved ROI.

Review
For Sellcon, we got them immediate visibility and new leads online, making sure their demolition services were found by Sunshine Coast clients who needed help with their projects.
Todd Paid Ads Specialist
The Strategy
Identified Potential:
We started by identifying the exact search terms people use when they need immediate demolition services. This research informed a two-pronged approach.
Local Ad Targetting:
First, a Google Ads campaign was launched using direct and factual ad copy. The campaign was targeted specifically to postcodes within Sellcon’s service area on the Sunshine Coast to eliminate wasted ad spend and focus on the most relevant potential clients.
Long-Term Strategy:
At the same time, we made foundational SEO improvements to the website, optimising page titles, descriptions, and content structure to better align with these critical search terms for long-term visibility.


A Combined Approach for Immediate Leads
By running Google Ads for immediate impact while simultaneously improving their organic search foundations, we created a consistent stream of qualified leads for their demolition services. The goal was to capture both immediate demand and build for the future.
IMPLEMENTED PAID ADVERTISING FOR IMMEDIATE IMPACT
STRENGTHENED ORGANIC SEARCH FOUNDATIONS FOR LONG-TERM GROWTH
CREATED SUSTAINABLE LEAD GENERATION THROUGH DUAL-CHANNEL STRATEGY

The Results
The combined strategy of SEO and Google Ads made it easier with more real estate in the SERPS, maximising potential for potential clients to find Sellcon at their moment of need, leading to a measurable increase in conversions and a stronger market position.
Total Conversions
Total Conversions
The Google Ads campaign was highly effective, generating over 100 conversions in just three months. This was achieved with only a 23% increase in ad spend compared to the previous period, demonstrating the efficiency of the targeting.
Increase in CTR Via Paid Search
Increase in CTR Via Paid Search
The click-through rate on paid search ads improved by 11%. This shows the ad copy was highly relevant to user searches, attracting more qualified clicks from people who needed their services.
Increase In Keywords
Increase In Keywords
The foundational SEO work resulted in a 12% increase in organic keyword rankings over the three-month period, building a stronger long-term presence in search results.
Content
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