Performance Max Management
Estimated value of $2,000 with no-obligation
Results Driven
pMax Management
Dream Team
Google Partner
Trusted by 1000+ local & national brands
Performance Max AGENCY
Performance Max is the campaign type Google wants every advertiser running. 
It serves ads across Search, Shopping, YouTube, Display, Gmail, Discover, and Maps from a single campaign, using AI to decide where your budget goes and which creative combinations perform best.
When it works well, it is genuinely impressive. We have seen PMax campaigns outperform manually segmented campaign structures by significant margins, particularly for e-commerce clients with strong product feeds and clean conversion tracking.
When it does not work well, it is expensive. PMax with poor setup burns budget on low-quality Display placements, generates spam leads from YouTube pre-roll, and reports inflated conversion numbers that do not match what is actually happening in your business.
The difference between those two outcomes is not the technology. It is the setup, the structure, and the ongoing management. That is what we do.
How Our Clients Grow
Managed Accounts
Managed over 250+ Google advertising campaigns for Australian businesses across every major industry.
Client Retention
Our clients stay because we deliver consistent results from their paid campaigns.
Of Ad Spend Management
Over 3 million dollars of ads spend managed by Digital Nomads HQ
Australian Businesses
That’s right… over 1000+ business and experience in our team.
Multi-award winning paid ads agency
How We Manage Performance Max
Aussie Cut
Prestige Roof Transformations
Rumble Boxing
The House Call Vet
Just Autos
HVAC Parts & Accessories
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
Our Process
PMax Management for 2026
Campaign-level negative keywords
Channel performance timelines
A/B testing for asset groups
Search partner placement visibility
Expanded video assets
Common PMax Problems We Fix
We regularly take over PMax campaigns that are underperforming or actively wasting budget. These are the issues we see most often:
PMax was built for e-commerce. If you have a product feed in Google Merchant Center, PMax can serve Shopping ads, Search ads, YouTube product showcases, and Display retargeting from a single campaign. The AI has clear conversion data (purchases, revenue, ROAS) to optimise toward, and the results are typically strong. We manage PMax for e-commerce clients across fashion, homewares, health and beauty, and specialty retail.
Lead generation on PMax requires more careful setup than e-commerce, but it can work well if your conversion tracking is airtight. That means tracking phone calls with a minimum duration threshold (we use 60 seconds), tracking form submissions on thank-you page loads rather than button clicks, and ideally importing offline conversion data from your CRM so Google can learn what a good lead actually looks like. Without this, PMax will optimise for the cheapest form submissions, which are often spam.
PMax serves ads on Google Maps and in local search results. For businesses with a physical location (or service area), this adds a channel that standard Search campaigns do not cover. Local PMax campaigns can drive store visits, phone calls, and direction requests alongside your standard search and display activity.
PMax is not the right fit for every business. If you are spending under $2,000 per month on Google Ads, a well-structured Search campaign will almost always deliver better results than PMax, because the AI needs volume to learn. If your website has weak conversion tracking, PMax will optimise toward the wrong outcomes. We will tell you if PMax is not the right move for your account.
Award-Winning Google Ads Campaigns
These are the brands we’ve partnered with, the results we’ve delivered, and the work that got us recognised internationally. Our Google Ads campaigns have been acknowledged by some of the industry’s most respected award bodies… proof that our strategies deliver at the highest level.
Global Agency Awards Finalist
Proudly finalists in the Global Agency Awards for “Best SEO Campaign” in 2025.
APAC Search Finalist
Global Search Finalist
Proudly achieved Global Search Finalist in 2024 for our SEO campaign in the Health & Medical sector
Visibility Gaps
AI SEO
AI SEO
Are you visible in AI Search?
your competitors instead, and what to fix.
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AI Optimisation
Proven Results
Real reviews, Real Clients
“Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ.”
Janelle R.
Cococoast Global, Owner
“Their communication is fantastic, very knowledgeable and they return phone call very quickly, they give us good reporting… yer we can’t fault them….Overall customer service I think is 5 stars, if I could give them 6 stars, id give them 6 stars.”
Colin M.
Mason Finance
“Digital Nomads HQ's branding aligned with the client's business goals and ideas. Digital Nomads HQ was attentive to requirements and delivered a high-value service based on their unique needs. The team was also highly motivated, professional, and easy to communicate with.”
Rene N.
Atelier Dental
"We've been working with Digital Nomads for some time now, and the results have been outstanding. Their team has done an incredible job building new pages for our site — everything is clean, well-organized, and tailored to our audience. On top of that, their SEO work has made a huge difference in our search rankings and organic traffic..."
Andrew Gardiner Law
Andrew Gardiner, Director
"We’ve been working with Digital Nomads to support our businesses across the our group, and they’ve been nothing short of excellent. Their attention to detail, strategic thinking, and responsiveness have been outstanding. They consistently offer valuable insights and advice, and their communication and follow-through have made them a pleasure to deal with. We would highly recommend Digital Nomads to anyone looking for a Marketing Agency to partner with."
Moggy's Group
Shania Muscat, Marketing
"Digital Nomads hands down are the most wonderful team I have engaged with for several projects over the last few years. Jodi and Ben are extremely knowledgeable and welcoming. Ben has an innate capacity to hear exactly what I am seeking and offers me the most magnificent solutions every time. If you want to work with an agency that is not only experienced and highly innovative, then you must work with the team at DNHQ."
Cococoast Global
Janelle Russell, Director
"One of the things we love most about working with DNHQ is that they're an agency that come with all the industry knowledge and expertise, yet they just feel like part of our internal team! Hayden and Faith were brilliant in researching and designing a new site for our NFP, while Shaun's website wizardry was so valuable bringing it to life and continuing to evolve as we've needed to. We are so grateful to all of the team for being so responsive, collaborative, and never rolling their eyes at the random ideas we bring to them."
LifeFlight
Jessica Thornton, Marketing Manager
Worked with digital nomads to redevelop our website and SEO services, these guys are unbelievable! Digital wizards with one of the best personal touches and collaborators! And no suggestion was too hard! And Faith Taylor was brilliant! Constantly updating us! Personally hate bad communication, but these guys were constantly onto us clarifying and pushing the project forward, really felt comfortable and confident with Faith in control of steering the project! These guys are the best!
Sanctuary Church
Dylan Goode
"We started working with Digital Nomads 1 year ago and they have been fantastic. Absolute gurus in the SEO space and Lauren does an amazing job with all our social media. We have learnt so much working with the team, and it really is a team of experts that you have around you assisting with all aspects of digital marketing. If you are serious about digital marketing then I highly recommend reaching out to Jodi and the team."
Synergy Mortgages
Brendan Philp, Director
"Digital Nomads have delivered an excellent standard of work building two separate websites for CRW Group. They are very communicative and work with our ideas while adding their creative expertise. They write quality blog posts for our SEO efforts and we have seen an uptick in web traffic due to their efforts. Highly recommend DNHQ for your marketing needs!"
CRW Cleaning
Kyle Booysen, Director
Got Questions? we love that.
Don’t see your question here? We’d love to chat over coffee or a quick call.
What Are Common PMax Problems We Fix
We regularly take over PMax campaigns that are underperforming or actively wasting budget.
These are the issues we see most often:
Spam leads from Display and YouTube
The most common complaint from lead gen businesses running PMax. The AI finds the cheapest path to a form submission, which is often a low-quality Display placement or a YouTube pre-roll ad where someone accidentally taps. The fix is proper conversion tracking (phone calls with minimum duration, form submissions tracked on thank-you pages), offline conversion imports from your CRM, and placement exclusions for known spam sources.
Budget draining into Display with no conversions
PMax allocates budget across all channels, and Display is typically the cheapest inventory. Without strong conversion signals, the AI will gravitate toward Display because it can buy the most impressions there. The fix is ensuring your primary conversion actions are high-quality outcomes (not page views or time on site) and using the new channel timeline reports to identify when Display allocation is disproportionately high.
Cannibalising branded search traffic
PMax can claim credit for conversions that your branded Search campaign would have captured anyway. This inflates PMax’s reported ROAS while making your overall acquisition cost look better than it is. The fix is running a separate branded Search campaign with brand exclusions applied to PMax, and using the new experiment tools to test PMax’s incremental contribution.
Weak creative assets producing poor ad combinations
If you upload three generic headlines, one stock photo, and no video, PMax has nothing to work with. The AI assembles combinations from what you give it. Poor inputs produce poor outputs. We build asset groups with 12-15 unique headlines, 4-5 descriptions, 10-20 high-quality images, and purpose-built video assets.
No audience signals or overly broad targeting
PMax without audience signals is PMax without direction. The AI will eventually find your audience, but it will spend a lot of your money doing so. We layer multiple signal types from the start to shorten the learning period and reduce wasted spend.
Is Performance Max better than standard Search campaigns?
How much should I spend on Performance Max?
Can I control where my PMax ads appear?
How long before I see results?
What happens to my existing campaigns?
Do I need video for Performance Max?
Drive Leads with Google Ads—let’s get started
From setup to optimisation, we build ad campaigns that put your business in front of the right people, at the right time, to generate real results.
