Aussie Cut

Precision Marketing for Custom Cabinetry

Industry

6 Month Digital Marketing Campaign

About

As market leaders in their industry, Aussie Cut specialises in providing premium, locally manufactured cabinetry that is precision-cut to your exact specifications.

While Aussie Cut maintained a market-leading position through their superior, precision-engineered cabinetry, their existing digital campaigns lacked the same level of “made-to-measure” refinement found in their factories. They offered a unique value proposition—fully custom, locally manufactured solutions that bypassed the limitations of modular sizes—but their online presence was struggling to effectively capture the surging demand for high-quality, custom flat-pack kitchens and laundries.

26 %

Increase in Conversions

18 %

Decrease in Cost Per Conversion

10 %

Increase in CTR

The Challenge

While their campaigns were generating a high volume of traffic, the efficiency of their spend was suboptimal. They needed a more refined strategy to shift the focus away from casual browsers and toward high-intent audiences, specifically serious DIY enthusiasts and trade professionals seeking precision-engineered solutions.

While traffic was steady, the cost to acquire a lead was high

They needed to clearly Outline their fully custom cabinetry

High-intent users were clicking, but the path required optimisation

Our focus for Aussie Cut was to mirror the precision of their manufacturing within their digital strategy. By moving away from a 'one-size-fits-all' approach and implementing a highly targeted search campaign, we were able to significantly scale their lead volume while simultaneously driving down acquisition costs.

Todd H.

Senior Advertising Specialist

The Strategy

Tailored Search Intent

By filtering out generic “flat pack” searches that often attract budget-conscious DIYers looking for modular units, we ensured Aussie Cut’s ads were served exclusively to customers seeking premium, custom-fit solutions. This strategic pivot didn’t just drive traffic; it captured a more sophisticated audience ready to invest in a precision-engineered product.

High-Performance Messaging

We adopted a holistic marketing approach by synchronising Aussie Cut’s premium brand identity across every digital touchpoint. By completely revamping the ad creative to center on their core competitive advantages, we ensured a consistent and compelling narrative from the first impression to the final click.

Streamlining the Conversion Path

By refining the landing page experience to highlight the ease of the custom process, we successfully nudged the conversion rate, ensuring more visitors turned into active leads.

A High-Performance Funnel

The strategy was designed to bridge the gap between local awareness and booked appointments. By focusing on high-intent search behavior and refining the digital user journey, we built a lead generation engine that doesn’t just attract clicks, but captures homeowners ready to invest in their property.

RESTACKED GOOGLE ADS FOR HIGH-INTENT SEARCH

OPTIMIsED LANDING PAGES TO DRIVE ACTION.

DATA-DRIVEN A/B TESTING FOR AD PERFORMANCE.

The Results

The refined approach delivered a significant uplift in lead volume while simultaneously making the budget more efficient. By transitioning to a holistic, data-driven search model, the campaigns provided a clear and measurable return on investment, successfully scaling Aussie Cut’s reach without a proportional increase in spend. This strategic pivot turned their digital presence into a high-performance engine, delivering a 26.85% increase in total conversions and a 9.86% boost in Click-Through Rate. Ultimately, these improvements established a sustainable system for growth, giving the Aussie Cut team the confidence that every dollar of their marketing budget was being utilized to capture the most valuable, high-intent leads in the custom cabinetry market.

26 %

Increase in Conversions

The strategic overhaul directly fueled a substantial increase in high-quality inquiries, securing a consistent and growing pipeline of orders for the manufacturing team

18 %

Decrease in Cost Per Conversion

By sharpening our targeting and eliminating low-performing segments, we successfully reduced the cost of acquiring each lead. This allowed Aussie Cut to aggressively scale their market reach and capture more high-value inquiries.

10 %

Increase in CTR

Increase In CTR

The ads were more relevant than ever, resulting in a significantly higher proportion of viewers engaging with the brand. A clear indicator that the refined messaging resonated effectively with the target audience.